In today’s self-media era, the title of an article is very important. A good title determines the click-through rate of the article. Whether the title of an article is attractive or not will directly affect the number of reads of the article.

The function of the title is to attract the reader's attention, convey the theme of the article, and guide the reader to read the article. The four major principles to follow are:

1. Have a sense of value. Why should the author read your article? The title conveys the value of the article.

2. It must be practical. What will readers gain from reading this article? Useful information must be selected from the reader's perspective

3. It must be unique. There are so many articles, why should readers read your article, so the title of your article should have something special that attracts readers.

4. Have a sense of urgency. Why should I click on your article now? The title of your article should give readers a sense of urgency. What will be lost if they don’t read it now?

After learning the principles of choosing titles, you need to learn to create your own titles. You can observe and practice more, and imitate first, such as using hot spots, adding numbers, asking questions, setting up suspense, etc. Summarize a set of methods for creating titles.