The shopkeeper name of a Taobao store cannot be changed.

The shopkeeper’s name is the Taobao member name. According to Article 21 of the “Taobao Rules”: Taobao member names cannot be modified after registration.

If you want a Chinese shopkeeper name, you can register again, but you can no longer use the email address and mobile phone number bound during the previous registration. You need to unbind the previous binding before you can use it again, or use Register again with a new "email address" or "mobile phone number".

Extended information:?

Taobao Mall store entry requirements

1. If you are a brand/manufacturer, you must provide:

Enterprise qualifications: Applicants must hold a mainland enterprise business license and tax registration certificate

Brand qualifications: Applicants must hold a Chinese trademark certificate (trademark acceptance notice)

Service qualifications: Applicants It is necessary to comply with the "Taobao Mall" service standards such as 7-day no-reason returns and exchanges, provision of formal sales invoices, and points activities.

2. If you are an agent, you must provide:

Enterprise qualifications: Applicants must hold a business license and tax registration certificate

Brand qualifications: regular brands Authorization letter

Service qualifications: The applicant enterprise must comply with the "Taobao Mall" 7-day no-reason return and exchange, provide formal sales invoices, and point activity service standards.

Taobao-Taobao Rules