There is only Hema Xiansheng, but there is no Hema Xiansheng.

Hema Fresh Food is Alibaba’s new retail format that has completely reconstructed offline supermarkets. Hema is a supermarket, a restaurant, and a vegetable market, but this description seems inaccurate. Consumers can purchase in stores or place orders on the Hema App. One of the biggest features of Hema is its fast delivery: within 3 kilometers of the store, it can be delivered to your door in 30 minutes.

On July 14, 2017, Alibaba Chairman Jack Ma, CEO Zhang Yong and others tasted freshly baked seafood at Hema. "Hema Xiansheng" has been under low-key preparation within Alibaba for more than two years. As Alibaba Chairman Jack Ma visited the store, this unknown Alibaba "son" was thrust into the spotlight and officially became Alibaba's "zoo" on Tmall. , Rookie, and a new member after Ant Financial.

On November 19, 2018, the Jing’an District Market Supervision Bureau of Shanghai launched an investigation into Hema Fresh in response to the “stolen label swapping” incident, and 73 boxes of carrot products in stock were immediately removed from the shelves and sealed. ?

On December 11, 2018, the State Administration for Market Regulation issued the latest food sampling notice, saying that it is organizing random inspections of cakes, potatoes and puffed foods, aquatic products, grain processed products, dairy products and edible agricultural products, etc. There were 1,781 batches of samples of 11 categories of food and 11 batches of unqualified samples. Among them, antibacterial drugs were detected in crucian carp sold by Hema Fresh in Guangzhou. ?

On June 11, 2019, Hema was selected into the "2019 Forbes China's Most Innovative Companies List".