Long years of wine, drops of Tuopai love. From "Tang Dynasty Spring Wine" to "Ming Dynasty Metabolic Wine" and then to "Qing Dynasty Tuojiu", Tuopai Qujiu and Shede Liquor come from the same origin. In the Tang Dynasty, when Du Fu, the poet sage, came to Shehong to pay homage to the sages and the "generation of literary master" Chen Zi'ang who created the poetry style of the Tang Dynasty, he once praised "Shehong's spring wine is still green when it is cold, and who can carry it with me when I am so sad." In the Song Dynasty, scholar Wang Zhuo once praised "Shehongchun wine was famous in the past, but it has gained new poetic flavor". In the Ming Dynasty, Sichuan Fujun Rao Jinghui once praised that "Shehongchun wine is still there today, and it was a topic that was highly valued in those days." In the Qing Dynasty, Wu Chenyan, a poet from western Zhejiang, once praised "the beautiful wine of Hongchun, and the poems of Shaoling". At the end of the Qing Dynasty and the beginning of the Republic of China, Ma Tianqu named it "Tuopai Qujiu" based on the meaning of the archway in front of the store: "Tuoquan brews fine wine, and the brand has a long-lasting reputation." After the famous calligrapher and painter Mr. Ouyang Zhongshi visited Tuopai, he praised: "The ancient wine shoots Hongtuo, and there are songs for thousands of years. Tang poems praise wine and green, and Song poems praise spring waves." After the famous calligrapher and painter Mr. Qi Gong visited Tuopai, he happily wrote an inscription : "Thousands of cups of green lotus are drunk at once, and the top quality is now coming out of Shehong."
Since the implementation of reform and opening up at the Third Plenary Session of the 11th Central Committee of the Communist Party of China, the company, under the leadership of the superior party committee and government and the care and support of all sectors of society, has cooperated with representatives of the National People’s Congress, experts enjoying special allowances from the State Council, and China Breweries Under the leadership of the master and well-known entrepreneur Mr. Li Jiashun, the company inherits and carries forward traditional craftsmanship and adheres to the enterprise of "heaven and earth, harmony and nourishment of the world" and "people-oriented, scientific development, safety and harmony, quality and truth, kindness to people, and beauty of life". Concept, adhere to the circular economy development model and new industrialization development path of "combination of quality management and ecological management", and strive to create "Strength Tuopai, Technology Tuopai, Ecological Tuopai, Efficiency Tuopai, Harmonious Tuopai"!
The company is one of the first 100 modern enterprise system pilot enterprises in the country. Its holding company, Sichuan Tuopai Shede Co., Ltd., was listed on the Shanghai Stock Exchange in 1996. Now it has developed into China's largest high-quality liquor manufacturing enterprise covering an area of ??5.6 square kilometers, with an annual production capacity of 300,000 tons and the largest high-end aged liquor storage capacity in the country. It has formed a company with the liquor industry as its pillar and integrating technology, industry and trade. A cross-regional, cross-industry, and diversified large-scale enterprise group, with 20 subsidiaries (branch) companies in glass bottles, pharmaceuticals, thermoelectrics, etc., with total assets of 3.8 billion yuan, the Tuopai brand value reaches 9.088 billion yuan, and the Sheshe brand value reaches 2.077 billion yuan Yuan, with more than 7,000 employees.
The company pioneered "ecological brewing" in the country and built the country's first ecological brewing industrial park. It is famous for its "ecological recycling and green environmental protection" in China's liquor industry. The company has been rated as "National Civilized Unit", "National Environmental Protection Advanced Unit" and the first batch of "Sichuan Industrial Ecological Park", was awarded the national "May 1st Labor Award", won the "Chinese Food Cultural Heritage", "National Non-profit "Material Cultural Heritage", "China Quality Ding", "China User Satisfaction Ding", "National Quality Award" and other titles.
The company's products include Tuopai series wines and Shede series wines. Tuopai is a "Chinese Famous Wine", "China Famous Trademark" and "Chinese Time-honored Brand". Its series of products include 36 brands and 128 specifications including "Tuopai Qujiu", "Tuopai Daqu", "Tuopai Tequ", "Tuopai Liquor", "Liulangchun" and "Zuizui". Its wine style is "rich in cellar aroma, refreshing and sweet, soft and mellow, with a clean and long tail, and is especially famous for its sweetness and tranquility". Sheshe is a "well-known trademark in China". Its series of products include 8 brands with 36 products including the strong fragrance "Blue and White Shede", "Red Porcelain Shede", "Zhizun Shede", "Jiaoling Shede", "Shede", and the sauce fragrance "Tianzihu" and "Tunzhihu". Specification. Its wine style is "soft and sweet, refreshing and refreshing, with perfect body and long aftertaste".
Brewing fine wine ecologically will thank the world. While achieving good economic benefits, the company actively repays society. By the end of 2009, it had paid a total of nearly 3 billion yuan in profits and taxes; it had resettled nearly 100,000 employees of bankrupt enterprises, unemployed youths, landless agriculture, and rural surplus labor, and had invested in nearly 3 He donated 100 million yuan to fund education, help those in need, support local construction, participate in social charity, and support cultural and sports undertakings. He was awarded the "China Charity Outstanding Contribution Award" by the China Charity Federation. Among them: In August 1998, when a severe flood occurred in the middle and lower reaches of the Yangtze River, Tuopai donated 1 million yuan to Hunan and other disaster-stricken areas; after the "5.12" earthquake in Wenchuan, Sichuan in 2008, the company donated money and materials of 10.38 million yuan, At the same time, 18 volunteers were sent to the earthquake-stricken areas and were commended by the province, city and county.
In April 2010, after the earthquake occurred in Yushu, Qinghai, the company donated 10 million yuan to support earthquake relief in the disaster area. In August 2010, after a mudslide disaster occurred in Zhouqu, Gansu, the company donated 1 million yuan in donations to support the disaster area.
On May 6, 2011, Jia Qinglin, member of the Standing Committee of the Political Bureau of the Central Committee of the Communist Party of China and Chairman of the National Committee of the Chinese People's Political Consultative Conference, visited Tuopai Shede Ecological Brewing Industrial Park for inspection and spoke highly of the achievements of Tuopai Shede and praised it. : "Ecological winemaking, green Tuopai, is not just a slogan! The entire production process is green manufacturing, green food, and green marketing." "Shede wine is very good, it is green food, it is real green food!" "We often The word "give up" means that if you give up more, you will get more. If you give up less, you will get less. If you don't give up, you will get something. The same principle applies to economic development. We must abandon the high-pollution and high-energy-consuming development methods and develop. Green industry is an important strategic measure to seize the commanding heights of economy and technology. " Chairman Jia's words are not only a full affirmation of Tuopai's insistence on the path of new industrialization and development of circular economy, but also an unswerving commitment to quality. A great encouragement for business and ecological management!
In the process of development, Tuopai Shede always adheres to green development and strives to improve ecological, social and economic benefits. Correctly handle the relationship between eco-environmental protection and corporate development, always put green, low-carbon and food safety first, invest the most in eco-environmental construction in the domestic industry, and take the lead in building a resource-saving and environment-friendly brewing enterprise , creating a benchmark enterprise for food safety and laying a solid foundation for Tuopaishe's development in the next hundred years. Tuopai Shede's ecological and environmental protection strategy has entered the harvest period and is entering a leap-forward development.
In the past, Sichuan Tuopai Shede Liquor Industry was an advocate of green winemaking and ecological winemaking in China, a leader in successfully building a low-carbon economy, a circular economy, and an environmentally friendly enterprise, and a leader in integrating social responsibility into enterprises. Practitioner of the blood of operators. In the future, Sichuan Tuopai Shede Liquor Industry will reach a higher level and become a benchmark enterprise for food safety in China.
During the 12th Five-Year Plan, the company will actively integrate into the construction of the "China Liquor Golden Triangle", continue to take "harmony between heaven and earth, and nourish the world" as its mission, vigorously promote "quality, Chinese spirit", and adhere to "people-oriented" , scientific development, safety and harmony, seeking truth in quality, seeking kindness for people, and seeking beauty in life". In accordance with the general requirements of "high yield, high quality, ecology, low consumption, safety and efficiency", we emancipate our minds in practice and develop in the process of development. Unified understanding, with the spirit of "seize the day", work wholeheartedly on Tuopai business, actively promote the transformation of marketing strategy, continuously increase innovative advantages, achieve new breakthroughs, create new achievements, and strive to build "Strong Tuopai, Technology Tuopai, Ecological Tuopai" "Tuopai, efficient Tuopai, harmonious Tuopai" will make new and greater contributions to the sound and rapid development of the economy and society!