The Administration for Industry and Commerce of Zhangjiajie City, Hunan Province received an approval from the Trademark Office of the State Administration for Industry and Commerce regarding the recognition of the trademark 'Jinglihua and Pictures' as a well-known trademark. The local enterprise Jinglihua Industrial Co., Ltd. in Zhangjiajie uses the trademark The "Jing Lihua and Picture" registered trademark on the international classification of Class 30 ice cream, popsicles and sorbet products has been recognized as a "well-known trademark in China". This is also the first corporate brand in Hunan's cold drink industry to win this award.

“Jing Lihua has been recognized as a well-known trademark in China, which means that the brand has been recognized as an excellent product by the national authority, which will bring huge business credibility to the company.” Zhu, Secretary of the Party Leadership Group and Director of Zhangjiajie Municipal Administration of Industry and Commerce Fu Jian said that China's well-known trademarks are not only protected by exclusive rights within the scope of registration, but also comprehensively protected in terms of corporate names and Internet domain names, which will play a positive role in promoting the development of corporate industries.

In recent years, the industrial and commercial departments at all levels in Zhangjiajie have taken a series of measures such as promoting trademark intellectual property rights, organizing training on trademark laws and regulations, and special law enforcement actions to combat infringement and counterfeiting, to effectively promote the development of Zhangjiajie’s trademarks. The acquisition of the "Jing Lihua" well-known trademark is a good start for the implementation of Zhangjiajie City's trademark strategy during the "13th Five-Year Plan". This is also the second expansion of the Zhangjiajie brand after four well-known Chinese trademarks, "Huanglong Cave", "Long Jing", "Baofeng Lake" and "Maoyan Berry", were recognized. Up to now, the city has accumulated 5 well-known Chinese trademarks and 4 geographical indication certification trademarks.