First-line brands: The main features are high brand awareness, high gold content, excellent high-end products, strong brand research and development capabilities, rapid launch of new products and complete product lines.

second-tier brands: they are slightly inferior to the first-tier brands in all aspects, but they all have considerable strength and their own characteristics.

Third-line brand: It has the manufacturing ability and tries to keep the price as low as possible under the premise of ensuring a certain quality. This is the main feature of this third-line brand.

the brand value includes user value and self-value.

the function, quality and value of a brand are the user value elements of the brand, that is, the internal three elements of the brand; The brand's popularity, reputation and popularity are the self-value elements of the brand, that is, the external three elements of the brand.

The user value of a brand depends on three internal factors, and the self-value of a brand depends on three external factors.

extended materials

according to the brand's popularity and radiation area, brands can be divided into regional brands, domestic brands, international brands and global brands.

regional brands refer to brands produced and sold in a small area, for example, featured products produced and sold locally. These products are generally produced and sold in a certain range, and the radiation range of products is not large, which is mainly influenced by product characteristics, geographical conditions and certain cultural characteristics. This is a bit like the phenomenon that Shaanxi Opera is mainly in Shaanxi, Shanxi Opera is mainly in Shanxi, and Henan Opera is mainly in Henan.

domestic brands refer to products that are well-known in China, spread all over the country and sold all over the country.

an international brand refers to a brand with high popularity and reputation in the international market, and its products radiate all over the world.

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