Case 1: WeChat public account has not been authenticated

1. If WeChat public account has not been authenticated, you can get a chance to modify the name of WeChat public account by applying for WeChat authentication, regardless of service number or subscription number, but WeChat authentication requires 3 yuan authentication fee, and the name of WeChat public account to be modified must conform to the naming rules of WeChat public platform.

2. As for the naming rules of the WeChat public platform, it is determined by the WeChat backstage. This method is only used for accounts that have not been authenticated. If the WeChat public account has been authenticated, you need to refer to the following methods if you want to modify the name

Case 2. The WeChat public platform account has been authenticated

1. If the WeChat authentication service on the WeChat public platform has been successfully applied, and the name of the public account needs to be modified, you need to prepare the following materials first:

(1) Public account (QQ number/email address);

(2), the original ID of the public account (which can be viewed in the "Settings" account information of the public platform); (3), the original public account name;

(4) the name of the public account to be set;

The viewing method is as shown below, and the rest of the required materials refer to the next step

(5), the naming method based on the new public account name and the corresponding materials

The reference materials are as follows:

The first naming method: based on the company abbreviation or organization abbreviation: there is no need to upload special materials, and the authentication name is an example: 1. Tencent Customer Service ("Tencent" is the abbreviation of Tencent Shenzhen Technology Co., Ltd.) < p Example of certification name: NIKE official flagship store.

the third naming method: based on the trademark name: only trademarks registered/applied for by the Trademark Office in Chinese mainland. For registered trademarks, please provide the Trademark Registration Certificate; for those who use trademarks registered by others, you must also provide the trademark owner's authorization letter; for those who have applied for trademarks, please provide the Trademark Acceptance Notice. Example of certification name: Wo Club ("Wo" is the trademark name).

the fourth naming method: based on the name of the real estate building, excluding the company abbreviation/trademark. Certificates such as Construction Project Planning Permit or Commodity House Pre-sale Permit are required. Example of certification name: Southern Communication Building.

the fifth naming method: based on the telephone number, not including the company abbreviation/trademark. For the customer service telephone that is clear to the public, you don't need to prove it. Other telephone number ownership certificates and telephone bills and invoices in the last 3 months are required. Example of certification name: 95555 ("95555" is the customer service hotline of China Merchants Bank)

Sixth naming method: based on media (radio and television, newspapers and periodicals) channels/programs/newspapers/periodicals. Radio and television need to provide a "radio and television broadcasting agency license" or "radio and television channel license"; For newspapers and periodicals, please provide the Newspaper Publishing License of the People's Republic of China, the Periodical Publishing License of the People's Republic of China or the Publication Business License of the People's Republic of China; Online media need to provide the Internet News Information Service License or the Information Network Broadcasting Audio-visual Program License.

Examples of certified names: 1. Good Voice of China (program name) 2. Southern Metropolis Daily (newspaper name)

The seventh naming method: based on other naming methods, relevant administrative or legal documents for the right to use the name must be provided, and Tencent and third-party audit institutions will confirm it after review. For example, if a large-scale mass event with more than 1, people is named, a Safety Permit for Large-scale Mass Events is required.

The naming method based on the public account name refers to the following picture

(6) and the photo of the ID card of the operator of the public account (the front and back photos of the ID card of the operator should be taken when registering, and the ID number, the photo on the ID card, etc. can be clearly seen, and a copy of the ID card of the operator is also acceptable);