The correct English pronunciation of Fila is: ['f?l?].
FILA, whose Chinese name is Fila, was founded in the small town of Biella, Italy in 1911. Now a century-old sports fashion brand, FILA is a textile and knitting clothing brand founded by the FILA brothers. In the 1970s, in order to cope with diversified development, FILA turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.
FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, and Russia.
The brand was founded in 1911 by the FILA brothers in BIELLA, Italy, and has a history of nearly a hundred years. In the 1970s, FILA cooperated with diversification strategies to expand its sportswear business. In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series, ultimately establishing its backbone position as a world-famous sports brand and is considered a representative of art and a model of luxury.
Trademark Fila (Fila) sporting goods company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss.
The origin of the Fila trademark:
The letter f is very creative and uses beautiful and plump geometric patterns. It has a strong artistic beauty and is consistent with Italy's long-standing artistic atmosphere. . Therefore, to this day, fila still has no plans to change its trademark. Development of FILA In 1911, the Fila brand was founded by the Fila brothers in BIELLA at the foot of the Italian Alps. It was originally a family textile business.
In 1973, Japanese designer Mr. Ishin designed Fila’s F-box logo under the guidance of Dr. Enrico Franchi. Fila boldly uses colorful and eye-catching patterns to give ordinary tennis sportswear an intriguing artistic aesthetic.
In 1973, former Swedish player Bjorn Berg became the spokesperson of Fila. Wearing the Fila tennis series, he won 6 consecutive French Open championships and 5 Wimbledon championships, creating the glorious era of Fila in the 1970s.
In 1974, Vilas became the first South American player to win a major championship. A group of Fila tennis players such as Vilas, Gula Christine, and McEnroe began their glorious championship journey in the past ten years.
In 1976, Ifongura Kongoli wore Fila and won 14 singles and doubles Grand Slam titles.
In 1977, American tennis star John McEnroe wore the Fila tennis series and began his professional sports career.