Company development strategy is a collective term for the company’s various strategies. Although there are many types of corporate strategies, their basic attributes are the same. They are all strategies for the company and strategies for the company's overall, long-term, and fundamental issues. The following is a company development strategy sample that I have collected for everyone. I hope it will be helpful to everyone!
Company development strategy sample 1
After full research and discussion by the company’s board of directors, based on the company’s development history Based on the current comprehensive situation of the company, the future development strategy of the company is specially formulated as follows:
Driven by the mission of beautifying life with products, we will continue to develop and innovate products; after 5 years of development, the company will be listed on Hong Kong or NASDAQ , creating 10 millionaires; the company's products have a global market share of more than 60%, and the company's annual sales reached 50 million.
1. Product strategy:
Adhere to the strategy of innovation and differentiation, and take high-end C products as the company's main development direction. Increase investment in R&D, production, marketing, and sales of C products. Make full use of the price and cost advantages of our product A to ensure that sales increase on a stable basis. Product B gradually fades out of the market. (Based on: Product C has a small supply in the market and the demand is increasing, it can be said to be a blue ocean; Product A has cost advantages such as price and transportation; Product B has no advantages in all aspects)
2. Market strategy:
Increase investment and vigorously develop emerging third markets, prioritize the expansion and sales of product C in the third market, and rapidly increase the sales of product C in the third market. (The third market has never been taken seriously. Although the cost is high, the profit is also high, which is about 6 times that of product A)
3. Production strategy: increase the number of employees to about 10,000 people, and increase the equipment to about 1,000 units. Build or expand 10,000 square meters of office space.
4. Financial strategy: Issue bonds of 2 million yuan and loans of 500,000 yuan each period to protect the company's operating funds and generate dividends every year.
It is hoped that every employee of the company will clearly understand and keep the company's strategy in mind, make their work consistent with the company's strategy, and implement the company's strategy into the work plan based on their position. The implementation and realization of the company's strategy requires every employee to become a pillar and be supported.
Company Development Strategy Sample 2
1. Core Industry Strategy
Take the cotton seed industry as the core industry and make it stronger, bigger and better.
1: Continue to increase scientific and technological innovation, and continue to launch new genetically modified insect-resistant, disease-resistant or double-resistant cotton that has been approved by the country or the province and is of high quality and popular with farmers; 2: Continue to consolidate and expand the Yangtze River Basin We strive to increase our market share from the current 7.5 to 15 in 2012, and our market share in Hubei Province to 30 in 2012.
3: Expand new markets in the Huanghuai River Basin and Xinjiang, and strive to In 2012, the market share reached 7-8 of the two major regions.
Second Technological Innovation Strategy
Technological innovation is the source of the company’s development. We will continue to adhere to the company’s current successful technological innovation strategy: independent research and development and cultivation strategy, and joint development strategy with scientific research institutes. , the "use-ism" strategy of purchasing variety rights; continue to increase investment in scientific research, increase scientific research funding year by year, and strive to achieve 3-5% of annual scientific research funding in the company's sales revenue by 2012; continue to insist on income distribution to scientific research departments, The policy of favoring scientific researchers; continue to adhere to the strong corporate philosophy of respecting knowledge, scientific researchers, and scientific research results, vigorously introduce outstanding scientific research talents, and expand the depth and breadth of cooperation with domestic and foreign scientific research institutions.
Three capital management strategies
1: Introduce international strategic investors;
2: With the help of the company’s own technology, management experience, talents, brand advantages, etc., Control more capital and social resources through company mergers, reorganizations, alliances and cooperation;
3: When the time is right, go to the capital market and become a public company. Going to the capital market
The company can not only obtain valuable funds needed for the company's business development, strengthen the company's strength, improve its ability to resist risks, enhance the company's visibility and brand effect, but also make the company's management more standardized and transparent , openness, and consciously accepting public supervision can better maximize the company's value and employee benefits.
Four Talent Highlands Strategy
On the surface, the competition between companies is the competition of products and technological content, but on a deeper level, it is the competition of talents, based on talents. Competition between corporate cultures as the core subject, therefore talent is the highest point for a company to achieve competitive success and the guarantee for continued success. To this end,
1: We should firmly establish the concept of "people-oriented", firmly establish the concept that talents are the only strategic resource for the development of the company
, and strive to create a system that respects talents and cherishes them. Talents, understand the cultural atmosphere of talents;
2: Establish a good company operating mechanism and standardized management system to provide talents with a platform to display their talents and realize their ambitions, and establish Scientific, fair, democratic, and performance appraisal-centered company culture;
3: Implement the company’s 100 Talent Project, that is, vigorously introduce 100 professionals in the next three years
Talents, such as scientific research, marketing, quality and quality control talents, especially professional company management talents with advanced concepts, broad vision, emancipated minds, successful management experience and management level.
4: Increase the company’s talent training plan, and strive to ensure that in the next three years, all members of the company’s management team will pass EMBA training in colleges and universities, and all middle-level cadres of the company will pass professional training courses or special topics. Training courses, all employees participate in the company's centralized training or technical and service special training every year, so that each employee can continue to learn, update knowledge and concepts according to the company's business development needs and the requirements of their own positions, improve their personal qualities, and improve their work style. Broaden work ideas and improve work effectiveness.
Company Development Strategy Sample 3
Henan Liangyuan Company Development Strategy
Mission Statement
Provide customers with high-quality products and generous benefits Profit builds a bridge of communication for colleagues and a platform to display individuality, maximizes wealth for shareholders and establishes a noble public image, improves the quality of life for society and promotes the rise of the nation
Mission:
Grain Source Seeds: Sincerity, authenticity, and true love are designed to increase harvests for farmers. We are the same team, we are the same voice
Company core values
Integrity? Honesty and trustworthiness Responsible conduct? Dare to Responsible attitude and focus? Professional and dedicated spiritual innovation? Continuously innovative products to win? Win-win cooperation. Selected, refined, sincere, authentic products
Vision statement:
2015 In the year, the company became the top 20 in the seed industry in Henan Province, maintaining the second place in Luohe and the first place in Linying. The grain source brand became a famous brand in Henan Province; the grain reserve reached the leading product in the secondary industry, and the company became the industrialized agricultural product in Henan Province. Key leading company, national high-tech company.
Variety indicator: A certain variety has become the first regional brand in 20 regions
Welfare indicator: Deputy general managers and most department managers are equipped with work cars. Income indicator: Income of all employees 30-60 higher than the local level. Housing indicator: Help 10 employees buy housing in Zhengzhou and Linying. Special contribution employee subsidies reach 60-100
Talent indicators: manage 3-5 branches inside and outside the province, train 20 branch managers and outstanding managers, and train 30-50 people in advanced study classes for department managers. Human resources indicators: Human resources goals (annual increase) training ratio for all levels and departments: 1:2
Liangyuan Company Asset Catalog:
Evaluated: Liangyuan trademark 2 million yuan social Resources: 1 million yuan (government relations, interpersonal relationships)
Human resources: 1 million yuan (technical talents, management talents, college students and other intangible assets)
Sales network: 10 million yuan (500 fixed customers in 7 provinces across the country, each generating profits for the company of 20,000 to 50,000 yuan per year) Suppliers: 2 million yuan (the northwest corn base and the county’s wheat fixed base create a value of 2 million yuan each year) The company’s existing land and buildings, etc. Real estate: 8 million yuan Professional equipment: 1 million yuan
Investment return: 1 million yuan (such as wheat seed supply, etc.) Liquidity: 8 million yuan
Variety resources: 4.5 million Yuan (8 types of buyouts)
Vehicles: 600,000 Yuan Total company assets: 39.1 million Yuan The company has the strength to cooperate sincerely with everyone!
Turnover indicator: (10,000 Yuan)
201020112012201320142015
Industry ranking index: (ranking)
2010
2011, 2012, 2013, 2014, 2015
Social welfare contribution: (10,000 yuan) 3% of the profit will be used for public welfare and charity