graphic design not only gives people a kind of aesthetic enjoyment, but also conveys a kind of new information and an idea to consumers. Therefore, in graphic design, we should not only pay attention to the visual beauty on the surface, but also consider the transmission of information.

Now graphic design is mainly composed of the following basic elements: title, text, advertising language, illustration, trademark, company name, outline, color and so on. Whether it is newspaper advertisements, mail advertisements, or often seen advertising posters, all of these elements are formed through ingenious arrangement, configuration and combination.

Extended materials:

Graphic designers' art of communication, stylization and problem solving through words and images. Because of the overlapping of knowledge and skills, graphic design is often mistaken for visual communication or communication design. Graphic design uses many different methods to create and combine words, symbols and images to produce visual ideas and information. Graphic designers may use font layout and layout technology to make product design achieve the expected results.

Graphic design is mainly composed of the following basic elements:

A. Creativity is the first element of graphic design. Without good creativity, there will be no good works. In creativity, audience, media and cultural background should be considered.

B, composition: composition is to solve the spatial relationship among graphics, colors and words, so as to be novel, reasonable and unified.

C. Color: Good graphic design works pay attention to harmony, contrast, balance, rhythm and rhythm in the use of screen colors.

elements

1. Conceptual elements are those things that do not actually exist and are invisible, but can be felt by people's consciousness. For example, when we see a sharp figure, we feel that there is a point on it, and there is an edge line on the outline of the object. Conceptual elements include: point, line and surface.

2. Visual elements: Conceptual elements will be meaningless if they are not reflected in the actual design. Conceptual elements are usually embodied by visual elements, which include the size, shape and color of graphics.

3. Relational elements: How visual elements are organized and arranged on the screen is determined by relational elements. Including: direction, position, space, center of gravity, etc.

4. Practical elements: meaning, content, purpose and function expressed by design.

Baidu encyclopedia-graphic design