A registered trademark is the symbol of a company. What is the process for applying for a registered trademark in Suzhou Industrial Park? You will understand after reading the Suzhou Industrial Park company trademark registration process compiled by the editor! Share the article with everyone, welcome Reading, for reference only! How to register a trademark?
1. Choose the registration method
One is to apply for registration at the Trademark Office of the State Administration for Industry and Commerce; the other is to entrust An experienced trademark agency organizes agency services.
Note: If you have no experience in registering trademarks and do not understand the relevant laws and regulations, it is recommended that you entrust an agency to help, which will save you a lot of time and energy. The author has entrusted a similar agency to help me register before, and the entrustment fee ranged from 1,000 yuan to 300 yuan.
Inquiry
Before registering, it is best to find a comparison agency. Authoritative search company, because your trademark may be the same or similar to other registrants, so pre-registration search can greatly reduce the risk of trademark registration and improve the certainty of trademark registration.
Note: Because different people are responsible for trademark search and examination, and they may have different opinions on the examination, the results of the trademark search cannot be regarded as the final legal basis.
2. Prepare materials
Prepare 10 trademark drawings (for color trademarks of specified colors, 10 colored drawings and 1 black and white ink drawing should be submitted), the length and width should not be greater than 10 centimeters, not less than 5 centimeters. If the direction of the trademark pattern is unclear, arrows should be used to mark the upper and lower parts; if an individual applies, he or she must present an ID card and submit a copy plus a copy of the individual business license and the business scope must be consistent with the registered trademark; If the application is from an enterprise, a copy of the enterprise's "Business License" must be presented and submitted; a trademark registration application form with the official seal of the unit must be submitted.
3. Start applying
4. Submit an application according to the classification of goods and services
Currently, goods and services are divided into 45 categories, among which goods 34 categories, 11 categories of services. When applying for registration, the category of goods or services for which the trademark is used should be determined according to the classification of the goods and services classification table; if the same applicant uses the same trademark on different categories of goods, he should file registration applications according to different categories.
5. Determination of the filing date
This is the most important point: Since trademark registration in my country adopts the first-to-file principle, once you have a dispute over trademark rights with other companies, the filing date will be determined. Prior companies will be protected by law. Therefore, it is very important to establish the filing date. The filing date shall be the date when the Trademark Office receives the application.
The next step is the three procedures of trademark review, preliminary review announcement, and registration announcement. It should be emphasized that for a trademark that has passed the preliminary review by the Trademark Office, registration can only be completed if an objection is raised by mistake three months after the announcement, and the trademark is protected by law. The validity period of a registered trademark is ten years, calculated from the date of approval of registration. If the validity period expires and you need to continue to use it, you can apply for trademark renewal registration.
6. Receive the trademark registration certificate
After the trademark is registered, the Trademark Office issues a certificate to the registrant.
If the agent is organized through an agency, the agent will send the "Trademark Registration Certificate" to the registrant; if the registration is done directly, the registrant should arrive at the registrant within three months after receiving the "Notice of Collecting the Trademark Registration Certificate" When collecting the certificate from the Trademark Office, you should also bring: a letter of introduction for obtaining the trademark registration certificate, the ID card of the person receiving the certificate and its copy, the original copy of the business license and a copy stamped with the seal of the local industrial and commercial department, the notice for obtaining the trademark registration certificate, the trademark If the name of the registrant is changed, a change certificate issued by the industrial and commercial department must be attached.
Note: It usually takes about one to three and a half years from application to issuance of a newly applied trademark, of which application acceptance and formal review takes about one month, and substantive review takes about 24 to 30 months. , the objection period is three months, and it takes about two months from the approval announcement to the issuance of the certificate. Steps to apply for trademark registration
The necessary procedures include five stages: application, formal examination, substantive examination, preliminary examination announcement, and registration.
The first stage: After preparing the application documents and submitting them to the Trademark Office, you can get the submission list receipt from the Trademark Office on the same day. The list receipt has the "acceptance" stamp and receipt of the Trademark Office through the center. date, proving that the Trademark Office has received the relevant application documents. Generally, the original list receipt cannot be given to the customer, but only a copy, because the original list receipt is used by the agency to reconcile accounts with the Trademark Office.
The second stage: It will take about 1-3 months from the date when the Trademark Office receives the application documents to issue an "Acceptance Notice". Receipt of the "Acceptance Notice" proves that the application documents have been approved. The formal examination by the Trademark Office has entered the substantive examination stage. There is an application number on the acceptance notice of each trademark application. Substantive examination must be conducted in sequence and cannot be advanced under any circumstances.
The third stage: The substantive review will be completed about one to one and a half years after the acceptance notice. If the trademark passes the substantive review, the Trademark Office will issue a preliminary approval announcement for three months.
The fourth stage: After the preliminary approval announcement period expires and no one raises any objection, the Trademark Office will issue a registration announcement. The registration announcement proves that the trademark has been approved and the trademark applicant has obtained exclusive rights to the trademark. right.
The fifth stage: The trademark registration certificate can be obtained in about one month from the date of the registration announcement.
Time for each stage
Trademark inquiry (within 2 days)? Application document preparation (within 3 days)? Submission of application (within 2 days)? Payment of trademark registration fees? Trademark formal examination (1 Month)? Issuance of trademark acceptance notice? Trademark substantive examination (12 months)? Trademark announcement (3 months)? Issuance of trademark certificate. What are the principles of trademark naming?
When naming a trademark, in addition to complying with In addition to the legal requirements for trademark naming, you should also pay attention to following the following principles:
1. Easy to recognize, easy to read, easy to understand, easy to remember, and easy to write
The name of the trademark must first be understood Be concise; use words that are easy to understand, do not use obscure, obscure words; use words with simple strokes that are easy to write and print; do not use ancient or obsolete characters with complex strokes that are difficult to identify or have been eliminated; pronunciation It should be loud and smooth, with a sense of musical beauty, and should avoid twisting and turning, and should be indifferent between straight and oblique; in addition, the text of the name should not be too long.
2. Grasp the characteristics and highlight the key points
The trademark name is very short and can only show the characteristics of a certain aspect of the product. This requires grasping the characteristics and highlighting the key points. This kind of prominence may focus on displaying identity, such as "Kweichow Moutai"; or focusing on displaying technology, such as "Guhan Health Essence"; or focusing on displaying materials, such as "Liangmianzhen Toothpaste"; or focusing on displaying value. , such as "Diamond Electric Fan"; or focus on displaying functions, such as "Bai Li Brand Soap"; or outline the image, such as "Little White Rabbit Toothpaste"; or express interest, such as "Xiyingmen Towel Quilt"; or show style, such as ?Princess piano?;Wait.
3. Integrate name and reality to avoid self-contradiction
The name should reflect a certain feature of the product from a certain aspect. This feature should have a certain connection with the product, not There should be a phenomenon that the name of the product is inconsistent with the actual product or damages the image of the product. For example, the "Black Panther" brand agricultural vehicle, "Black Panther" shows the power of the vehicle, and the "Chrysanthemum" of the electric fan gives people a sense of coolness. The combination of name and reality is reasonable.
4. The psychology of the consumer must be considered
Commodities have certain consumer targets, and naming must take into account the psychology of the consumer in order to win the market. For example, children's products must consider children's psychology: so there are Little Angel shoes, White Rabbit toffee, and Wahaha fruit milk. Health care products for the elderly should consider the psychology of the elderly: so there are Baile Chinese patent medicines, Laolaifu oral liquid, and Ruyi brand crutches. Cosmetics are mainly consumed by young women, so the brand names are fashionable and Western-style: Aoqi, Yaqian, Head & Shoulders, Lihua Sibao, and Golden Ballet. High-end consumer goods are aimed at the characteristics that buyers should choose carefully, using trademark names to show that the goods are valuable, sophisticated, durable and advanced, such as Strauss brand pianos, Panda brand TVs, Aerospace brand refrigerators, Sapphire brand watches, etc. wait.
5. The name should be aesthetic and meaningful
The so-called aesthetic means that the name has a vivid image and can make people have good associations. Such as: Tulip brand wallpaper, Penguin brand sweaters, Lotus brand MSG.
Meaningful means that the name can contain more information. Such as "Zhongyi" not only indicates that the product has introduced Italian technology, but also tells people that the product is satisfactory. "Lao Lai Fu" means "Lao Lai Fu" in Chinese and is homophonic with the English word "LONGLIFE" (longevity). What do ?R? and ?TM? in the upper right corner of a registered trademark mean, and what are the differences?
According to the revised Implementing Rules of the Trademark Law, there are only three ways to mark a registered trademark, which is to add Note: A. "Registered Trademark" has four Chinese characters, B. "Note" has a circle outside it, C. "R" has a circle outside it.
Any other labeling methods are inconsistent with legal requirements. ?Note? is a Chinese character, which is obviously not as popular around the world as using (R), so we recommend that it is best to use (R).
TM is the abbreviation of TRADEMARK. American trademarks are usually marked with TM, which does not necessarily refer to a registered trademark. R is the abbreviation of REGISTER. When used in trademarks, it means registered trademark. my country's Trademark Law Implementation Regulations stipulate that when using a registered trademark, you can indicate "registered trademark" or registered mark on the goods, product packaging, instructions or other attachments. . When using a registered mark, it should be marked on the upper right corner or lower right corner of the trademark. Therefore, TM and R are trademark marks of different countries and have no special relationship. Some domestic companies do not understand the legal provisions and blindly imitate American companies and use the TM mark on their trademarks. Company trademark trademark registration