1. Regionality of trademark protection

A trademark registered in a certain country or region has its effective scope in that country or region (Note: EU trademarks are valid for its member states. The Madrid International Trademark is valid in the member state designated at the time of registration). Take China as an example. The effective scope of trademarks registered in mainland China is the mainland, excluding Hong Kong, Taiwan, and Macau. Similarly, the effective scope of trademarks registered in Hong Kong, Taiwan, and Macao is limited to those regions. The reason why companies register overseas trademarks is to protect their brands and successfully expand overseas markets.

2. Avoid overseas squatting incidents

It is common for overseas trademarks to be squatted. If a company's trademark is registered overseas by others first, the company will suffer great losses. , either to fight for it through litigation, to pay high fees to redeem it, or to obtain the right to use it at a high price, or even more seriously, to be forced to change the corporate brand again. By registering an overseas trademark in a timely manner, you can protect your trademark in advance to avoid your trademark being preemptively registered.

3. Trademarks can no longer be registered

Some companies fail to register overseas trademarks in time, resulting in their own trademarks or trademarks similar to their own being registered in advance by others. At this time, enterprises will also face the same dilemma as trademark preemption, but whether it is high licensing fees or re-registration of new trademarks, it will be deeply harmful to the enterprise. Register overseas trademarks without delay!

4. Prepare to enter the market in advance

The overseas trademark registration cycle is generally about 2 years. If an enterprise wants to enter the market of a certain country, it must register its trademark in advance. Register for work. Otherwise, if the trademark is not registered in time, it will seriously affect the company's overseas market expansion plan and add unnecessary difficulties to the company. Of course, if the product or service is targeted at domestic enterprises or individuals, there is no need to consider overseas trademark registration.

5. Increase in overseas brand value

Trademark is an intangible asset and is often estimated as a corporate asset abroad, especially when corporate shares are listed. If your trademark is not registered, or is registered by others, it will reduce external estimates of the company's assets. This is a situation that many companies don’t want to see.

6. Expand overseas markets

Registered trademarks can enjoy more rights overseas. For example, U.S. trademarks must be approved by the federal government before they can add a registration mark to the registered trademark. symbol. Trademarks with such registered marks can increase customer trust, especially in developed countries such as the United States, where people have strong trademark awareness.

7. Domestic subsidies for overseas trademark registration

In fact, the government provides high subsidies for registering trademarks overseas, and will also provide certain preferential policies to such enterprises. The amount of subsidies depends on the region.