1, brand merchants pass the authentication method.
Manage well-known brands in the industry, which are brands or businesses with brand authorization certificates. Brand merchants need merchants to open stores in Taobao. Before getting the official invitation, Tmall's experience was good. If not, you can't enter through the brand's business entrance.
2, commodity merchants through the authentication method
Sales of goods that consumers need to buy in the process of home decoration, such as building materials, home textiles, home improvement, furniture, daily necessities, etc. Compared with other platforms, the products sold can provide better after-sales service guarantee.
How to check whether Taobao clan has passed the certification;
You can log in to the Taobao seller service-"My Service" to check whether you have purchased the factory field visit service within the expiration date or it has expired. If you have purchased it, you can also check whether the on-site certification has been completed and passed here.
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Taobao has a quality factory investment rule as follows:
1, store management
(1) The first main category of the store must be within the investment scope of the main category of the store.
(2) Shops must join Taoke (but shops whose first main category is house customization, decoration design, construction, supervision or interior designers do not have this requirement. )
(3) The number of online goods is greater than or equal to 5.
(4) The dispute refund rate in recent 30 days shall not exceed 5 times of the average dispute refund rate of the main category where the store is located, and the number of disputes shall not exceed 3 times (the average dispute refund rate of the main category shall be subject to the display on the seller's center page. )
2. The store didn't touch the following violations.
(1) Grade A penalty (general violation) exceeds 12 points.
(2) Being fined for serious violation of regulations 12, and being restricted from participating in this year's marketing activities.
(3) 6 points will be deducted for being punished for serious violation of regulations or for class B quality control, and participation in this year's marketing activities will be restricted.
(4) Being restricted from participating in marketing activities due to false transactions.
(5) There are penalties for Class C fakes.
(6) The penalty for counterfeit goods is greater than or equal to 12.
(7) Store-wide search, shielding the penalty period.
3. Shop decoration
(1) Shop decoration must use Wangpu Professional Edition, which can highlight the characteristics of shop decoration and shop culture. (Note: For reference, please refer to the decoration in many merchants' shops. )?
(2) The storefront must be decorated wirelessly.
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