What are the functions of trademarks (1) The function of identifying the source of goods or the identification of trademarks. This is the basic and primary function of trademarks. Trademarks are created because of the need to identify the source of goods, so there are Only those with this function can become a trademark; those without this function cannot be called a trademark. As a basic function of trademark identification, extending from it, trademarks also have several functions related to it. (2) The function of promoting sales. Producers and operators use trademarks to indicate the source of goods. Consumers use trademarks to distinguish similar goods, understand the goods, and make choices. In this way, trademarks become an important tool to open up the market and compete in the market. This It is another important function of trademark. (3) The function of ensuring the quality of goods. Producers use trademarks to indicate that goods are provided by themselves, service providers use trademarks to indicate that certain services are provided by themselves, and consumers also use trademarks to identify goods or services and identify their quality. , this identification is related to the rise and fall of production and operators, therefore, the use of trademarks prompts production and management to pay attention to quality and maintain quality stability. In reality, it often happens that a brand falls and the entire enterprise becomes unsustainable. Therefore, the use of trademarks can make producers and operators feel the pressure of market competition and pay attention to the quality of goods. Trademarks thus play a role in ensuring the quality of goods. Of course, this guarantee is a specific relationship that links producers, operators and consumers through trademarks. (4) Functions of advertising Modern commercial publicity often centers on trademarks. Through trademarks, product information is published and products are promoted, which are eye-catching, concise and easy to remember. They can attract consumers' attention and deepen their understanding of the products with the help of specific marks such as trademarks. impression. Products attract consumers, and consumers choose products with the help of trademarks. The role of trademarks is obvious. In reality, trademarks become silent advertisements, which further demonstrates the advantages of trademarks. (5) The function of establishing commercial reputation. Trademarks are used to indicate the source of goods, ensure the quality of goods, and advertise goods as an effective means of developing markets. This all shows that trademarks condense the goods marked and the characteristics of the goods. The reputation of producers and operators, and trademarks are the best indicators of product reputation and related corporate reputation. Therefore, an effective way to establish goodwill is to form a reputable trademark. This kind of reputable trademark can not only help consumers choose trustworthy products, but also help manufacturers and operators avoid damage to their goodwill. Moreover, the wider the scope of trademark use, the greater the role of establishing and maintaining goodwill, so that competition among enterprises and products becomes competition among trademarks. The more popular a trademark is, the stronger its competitiveness. The functions of the above-mentioned trademarks are precisely based on the accurate definition of trademarks and the analysis from different perspectives in the context of the market economy. These interrelated functions can also be said to be the extension and development of the basic functions and traditional functions of trademarks. The above is the relevant knowledge I have compiled for you. If you have more questions, you can consult a professional lawyer, or directly entrust a lawyer to help you get rid of the legal dilemma.