Brand is a market concept, while trademark is a legal concept. The definition of trademark in my country's Trademark Law is: "A trademark refers to a product used by a producer or operator on goods or their packaging in order to distinguish their goods from those of other producers or operators in the market. A mark composed of words, patterns, or a combination of words and patterns. ”

From a definition point of view, it seems to be no different from a brand. In fact, it is not the case. The biggest feature of a trademark is its exclusivity. This exclusivity is guaranteed by law. Brand definition: It is a name, term, mark, symbol or pattern, or a combination of them, used to distinguish, identify and distinguish other organizations and their products or services, and to provide through their products or services The sum of the comprehensive experiences of all interest relationships, emotional relationships and social relationships.