Shanghai Ma Lu Grape Research Institute was established in August 1992. It is the first professional grape research institution in the suburbs of Shanghai, and it is a professional research institute integrating scientific research, training and promotion. Under the leadership of director Shan Chuanlun, a grape expert, after years of efforts and continuous innovation, the Institute has overcome one difficulty after another and cultivated safe, hygienic and high-quality Ma Lu grapes, which were listed by Shanghai Agriculture and Forestry Bureau on September 8, 2 and upgraded to Shanghai Grape Research Institute. ?
Ma Lu Grape Research Institute has formulated many technical guarantee measures in the grape production process. For example, after years of painstaking research, Comrade Shan Chuanlun, director of the Institute, summed up and sorted out a set of grape planting technical routes and operating procedures suitable for application in the south, especially in Shanghai; A trinity quality assurance system of "target system", "elimination system" and "recall system" was established to ensure the safety, hygiene and excellent quality of "Ma Lu" brand grapes.
In order to promote the continuous development of grape industry in Ma Lu and increase the market share of grapes in Ma Lu, Ma Lu Grape Research Institute takes the road of scientific and technological innovation and implements the brand strategy. In January, 22, Grape Research Institute applied for registration of "Ma Lu" brand trademark, "Taotao" image and "Ma Lu+Graphic" trademark, and in 26, it applied for registration of "Chuanlun" brand trademark. "Fine grapes+fine packaging+honest service" has become the basic policy of Ma Lu grape brand strategy, and grasping product quality and shaping personality and conduct has become the dominant content of corporate culture.