A well-written title will be helpful to increase search and display volume, thereby increasing the popularity of new products. Taobao title optimization is a very important item in store operations.

He will teach you step by step~ In fact, the specific operation is not too mysterious.

First of all, an excellent baby title should focus on three key points:

1. Contain keywords familiar to users

2. Explain the features and functions of the product

3. Explain the benefits brought by the product

The core logic of optimizing the title is one: word selection + word combination, see whether the keywords in the title can bring traffic, and it must Accurate.

When buyers enter keywords in the Taobao search box and find their own products and enter, it will bring a certain weight. After payment and purchase, the weight will be more, so the core keywords of the title need to be optimized.

When putting a product on the shelf and assembling a title for it, the first step is to find out the core keywords of the product. It is mainly divided into three steps. The first step is to find out the product's core keywords. Basic words, the second is to mine and screen keywords, and the third is to analyze and determine keyword data.

It is very easy to determine the base word, which can be understood as the answer to the product. For example, take skirts as an example. If you get a short skirt and check its user group, it is worn by girls and the applicable group is women. Then its basic word is skirt women.

When determining the core keywords of a title, the first step is to find the base words, and the second step is to determine the attribute words of the product. Only on the premise of the base words and attribute words can we When mining keywords, it is recommended to find all relevant attribute words of the product and then fill them in. This will play a screening role in the subsequent selection of keywords.

Keyword mining can be understood as a word-finding method, such as using drop-down words, Taobao rankings, market conditions, through-train recommended words, TOP20W and other methods to find long-tail words and keywords related to base words. Keywords.

There are four techniques for filtering keywords. The first is to filter words that are not related to the product. The second is to filter keywords that are too long. The third is to delete illegal words. The fourth is to delete repetitive words. We do When Taobao, you must pay attention to details. If your traffic cannot increase, you must learn to start with details. Therefore, today I will give you an analysis. When the store traffic cannot increase, it is usually the details that go wrong. Then solve these things carefully, and you will not worry about having no business. We created this group ourselves. The first few digits are three, six, and eight, the middle is four, four, and then seven, seven, and six. You can find these numbers by connecting them

As for the determination of keywords, you want to determine the main keywords:

The core keywords must be very accurate, at least they must not be related to the baby. How much deviation.

In terms of the number of this keyword, its number of treasures is relatively small, and its number of competitions is relatively high.

The conversion of keywords must be good, the search popularity must be high, and the crowd must meet the settings.

When determining the main keyword, there are several factors: it must be precise, small in quantity, high in competition, good in conversion, high in search popularity, and the crowd must meet the setting.

Attention! ! ! ! !

Common misunderstandings in title combination

a) Abuse of some brand words, sensitive words and illegal words.

Many people will think that the title is to find some hot words, as long as the search volume of the words is large enough and it can bring traffic. But many times, although such words can bring traffic, they are not related to our products.

b) Pile a large number of category words together

c) Arrange the words directly together

Notes on combining titles

The first thing to note when putting together a title is to keep search engine validation in mind.

When combining, we must always think about how closely related this keyword is to our core keywords, and whether they can form a larger search volume when combined together.

The second point is whether the keywords we combine are in line with the buyers’ search habits when combining them, and whether they can completely match our products.

The last point is that when combining keywords, we must use keywords with search volume while conforming to buyers’ search habits, and there should not be too many spaces in the title. The most important thing is to make good use of the 30 words in the title and not waste it.