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Zhejiang wanglaoji trademark dispute case
Today, both Jiaduobao and Wang Laoji are regarded as "national herbal tea" in the hearts of Chinese people. It is really difficult to choose the first one. A few years before Jiaduobao became famous, Wang Laoji was the first herbal tea in China, and the overwhelming publicity of Jiaduobao and the popularity of the trademark dispute case of "Wang Laoji" have made everyone deeply feel the existence of Jiaduobao.

Speaking of the dispute between Jiaduobao and Wang Laoji, it has been several years. When everyone gradually forgot, on July 1 day, 2065438, Jiaduobao received a ruling from the Supreme People's Court on the trademark infringement dispute between Jiaduobao and Guangzhou Pharmaceutical Group "Wang Lao Ji", and the matter returned to public view and caused discussion again.

The Supreme People's Court's ruling found that the evidence accepted in the first-instance judgment had major defects in both content and form, and could not be used as the basis for determining the facts of this case. The ruling is as follows: 1. Revoke the civil judgment of Guangdong Higher People's Court (20 14), Gao Famin Sanzi Chudi 1; The case was sent back to Guangdong Higher People's Court for retrial.

After years of cultivation and management, "Wang Lao Ji" and "Red Pot" have become the "signs" of herbal tea, which are deeply rooted in the hearts of consumers. This deep-rooted "trust" contains great value, which is reflected in the specific names and images of "Wang Lao Ji" and "Red Pot".

In this era of intellectual property rights, trademarks are not only used to protect our brands, but also to be well managed after registration. With its huge benefits and brand reputation, trademarks will become more and more valuable. Therefore, whether it is a start-up company or an enterprise that has been operating for many years, we should pay attention to the existence of trademarks. In the process of trademark use, we should pay attention to the objection, replacement, renewal and change of trademarks to prevent the omission of trademarks due to our own mistakes.