Trademark is a necessary condition for entering e-commerce

With the market economy, the e-commerce industry is now the most important part of every company’s sales channel, and it is becoming more and more important. Many small and medium-sized enterprises need to be involved in this channel.

A Taobao store that sells outdoor products has a particularly hot business during Double Eleven every year. However, this year, the store owner is unhappy. Due to a trademark dispute, he is about to face the crisis of "closing the store". He thought about registering a trademark before, but he never registered it, and his business was also very good, so he forgot about the trademark registration. It was not until he recently received an "infringement" warning from the other company that he realized that he was involved in trademark infringement. in the case. This made him very upset. He said that he had always used other people's brands to promote them, but later sued him for infringement. Only then did he panic. If the other party's trademark passed the publicity and obtained the trademark certificate, this outdoor The supply store is an infringement.

To enter an e-commerce business, you generally need to hold a trademark registration certificate and the investment policies of the e-commerce platform. Now, in the conditions for entry into Tmall, JD.com, Amazon, No. 1 Store, etc., it is clearly stated that they will not accept those who have not obtained the certificate for the time being. Brand store application with trademark registration certificate or trademark acceptance notice.