Are you hungry now? What advertisements are there? April 19 1 1 Recently, it was revealed on the Internet that almost a whole page of "Hunger" related topics appeared in the comprehensive application part of the Chinese test paper for the second mock exam in Yangpu District, Shanghai.
According to the pictures of the test papers circulated on the Internet, the topics are "Hungry, Strive to Build the World's Leading Local Living Platform", "Hungry, Launch a Hot and Cold Double Thermobox to Meet the Distribution and Insulation Conditions of Two Kinds of Foods", "Hungry, Riders Help Others", "Hungry, Open up the First Real-time Delivery Route of UAVs" and "logo Interpretation of Hungry" ...
In this regard, the relevant person in charge responded to the paper media reporter that he had just learned that cases such as "Hungry riders bravely saved people" and "Innovative hot and cold lunch boxes" entered the Shanghai senior high school entrance examination questions. Hungry, he stressed, "but we have no contact with the questioners in the education department."
At the same time, if you are hungry, you publicly responded in Weibo that it was an unexpected surprise to learn that cases such as rider's heroic rescue and innovation of cold lunch box entered the examination questions of Shanghai middle school!
Hungry? Although I deny this incident, the first reaction of this test paper to many people is "this is a business activity". According to Xinmin Evening News, Lu, a special Chinese teacher in Shanghai, said after seeing the test paper that it felt like product placement in movies or TV series. However, this kind of advertisement is different from the general product placement advertisement, so students are bound to have a deeper impression on the test paper and the post-advertisement effect will last longer.
To take a step back, in the case of the early warning mechanism of "advertising into the test paper", even if the enterprise is willing, the education department may not dare to take it. In recent years, the Ministry of Education has repeatedly banned all kinds of commercial advertisements and business activities from entering the campus. Teachers in the education department and Yangpu District are unlikely to risk being punished for violating discipline. So the probability of this incident is negligence. The proposer only puts forward the proposition from the perspective of examining students' ability to use knowledge, and does not realize that it objectively constitutes advertising behavior.
After the above-mentioned Huawei advertising incident appeared, Mr. Gao, who was in charge of the proposition, explained that he had inadvertently seen Huawei's public service advertisement. "This video material is particularly clear and can be downloaded online. It has fewer languages and more pictures, which will make students feel better in audio and video. " It should be said that this proposition is reasonable in itself. Now, taking Yangpu District as an example, the proposer's idea may be that students summarize the entrepreneurial spirit of "Hungry", analyze the intention of the designer of "Hungry" logo, and examine the students' ability of induction, summary and analysis.