"Product Placement" refers to an advertising method that integrates the representative audio-visual brand symbols of products and services into film and television or stage works, leaving a considerable impression on the audience and achieving marketing purposes. "

product placement" is a kind of advertising form that rises with the development of movies, television and games. It refers to the deliberate insertion of the products or services of the merchants in the movie and television plots and games to achieve a subtle publicity effect. Because the audience has a natural resistance to advertisements, the practice of integrating goods into these entertainment methods is often much better than hard sales promotion.

Extended information:

The performance space of product placement advertisements is very broad, and many suitable implants and placement methods can be found in TV dramas and entertainment programs. Common advertising implants include: commodities, logos, VI, CI, packaging, brand names and corporate mascots.

The marketing aesthetic connotation of product placement is to function through the surrounding information and symbol system such as placement form, instead of the product function, product center information or product physical structure as usual advertisements.

there is no quiet form of existence, it is ubiquitous and omnipresent, and there is no center, and facts are everywhere. The principle of marketing aesthetics is to temporarily hide the subjectivity of commodities, services and ideas and their related information. For the time being, let consumers forget the hidden utilitarianism behind the product placement and indulge in the appreciation of the product placement.

then unconsciously, lead them to the main body of marketing. The way of guidance is not to sell products directly, but to try to activate consumers' shopping subconscious through material temptation, entertainment attraction, aesthetic setting context and so on, just like virus invasion.

generally, by providing valuable products or services (in the sense of material, entertainment and aesthetics), it can stimulate the potential demand of consumption and induce consumers to sing in their hearts. Put the advertisement in the "scene field". In this implantation process, it acts on the unconscious and subconscious of consumers.

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