The service number of WeChat, as its name implies, provides services. It is an official WeChat account provided by Tencent to enterprise users and fans. It has more functions than the subscription number. Of course, there are two kinds of service numbers, certified service numbers and uncertified service numbers, but the authentication method can only be company authentication, and only companies can apply.
One more thing, as long as it is a service number, there will be a custom menu, and after authentication, you will get advanced interface functions. It is worth integrating that in addition to these advanced interfaces, there is also a WeChat payment function, and micro-stores are a great weapon for service numbers. In the new version of WeChat public platform, functions have been added in the new version of function plug-ins. Of course, another humanized function is multi-customer service. You can add multiple customer service to manage the platform, which can serve more fans at the same time. In the new system, it is in the same place as WeChat Pay.
Note: the service number is different from the subscription number, but there are many interfaces. The service number can only push 4 messages to users a month.
Wechat subscription
Subscription number is a function launched by Tencent on WeChat platform. Ordinary users can get the news of subscribing to the official WeChat account every day just like subscribing to newspapers. Users who have applied for a subscription number can push some messages to concerned users every day. There are two kinds of subscription numbers, one is WeChat authenticated and has all the functions of subscription numbers, and the other is unauthenticated. All subscription numbers have free custom menus; Moreover, it has a fuzzy query, and its ranking is higher than those that have not passed the authentication, which is convenient for users to search, so it is necessary to authenticate the subscription number.
Note: WeChat certification needs annual review, and the certification fee is 300/ year.
Wechat corporation
WeChat Enterprise Number is the third official WeChat account launched by WeChat public platform after subscription number and service number. Enterprise number is suitable for communication between enterprises and employees or between upstream and downstream supply chains. It aims to connect enterprise applications through WeChat and provide a mobile office entrance for enterprises. Different from the subscription number and service number, the WeChat enterprise number can only be followed by members of the enterprise address book. A WeChat enterprise number can be configured with multiple applications with similar service numbers at the same time, and the number of messages sent is unlimited. You can also set the security of the message to ensure the security and privacy of the message. Moreover, the enterprise number can also use the native interface functions of WeChat, such as taking photos, scanning codes, uploading geographical location, voice recognition on the open platform, interface and service of image recognition, WeChat payment, corporate red envelopes, etc.
Wechat Enterprise has four main features:
1. Be safe. The enterprise administrator will import members into the address book in advance, and the other party needs to verify their identity to pay attention to the enterprise number;
2. Applications can be configured, and each enterprise number can be freely configured with multiple "sub-numbers" to connect many different applications of the enterprise. The function of each sub-number is equivalent to a service number;
3. The message is not limited, you can freely push the message, and use the native ability of WeChat to meet various application scenarios of the enterprise;
4. It is more convenient to use. The enterprise number appears on the first floor of the WeChat conversation list and has a separate classification in the address book.
Focus on function:
1, the service number focuses on serving users;
2. The subscription number focuses on information dissemination;
3. Enterprises focus on production and operation management;
Scope of application:
1, the service number is mainly applicable to the media, enterprises, * * or other institutions in need;
2. The subscription number is mainly applicable to individuals, media, enterprises, * * or other organizations in need;
3. Enterprise number is mainly applicable to enterprises, institutions or other organizations in need;
In fact, it depends on the needs of the applicant, and it is not mandatory to say who must use which service number.
Display location of push message:
Messages pushed by 1, service number and enterprise number are directly displayed in the WeChat conversation list;
2. The message pushed by the subscription number is displayed in the "Subscription Number" folder in the WeChat conversation list;
Limit the number of push messages:
1, 4 service numbers per month;
2. Subscription number per day1;
3, enterprise number 200 times per minute;
Confidentiality of messages:
Messages with 1, service number and subscription number can be forwarded and shared;
2. The message of Enterprise number can also be forwarded and shared, but the message can be encrypted, and the encrypted message is forbidden to be forwarded and shared;
Followers verification:
1, service number, subscription number, which can be scanned by any WeChat user;
2. Only members of the address book can pay attention to the enterprise number;
Custom menu:
1, you can use the custom menu function after the subscription number is authenticated;
2. The service number and enterprise number can use the custom menu function without authentication;
Nine advanced interface functions:
1, subscription number is not supported;
2. Support the service number and enterprise number after passing the certification;
Wechat payment function:
1, the subscription number has no WeChat payment function;
2. Support the WeChat payment function after the service number and enterprise number are authenticated;
Customize the application:
1, subscription number and service number do not support customized applications;
2. Enterprises support customized applications;
Is there a difference between the subscription number and service number of the enterprise WeChat public platform? For specific answers in Baidu experience, please refer to: jingyan.baidu./article/a948d65161b 3910a2d2e69.
The difference between subscription number and service number of WeChat public platform 1. The application subjects are slightly different.
Service number can only be applied by enterprises, organizations and other entities belonging to official institutions, and subscription number can be applied by enterprises, organizations and individuals, and individuals can only apply for subscription number.
Second, they have different functions.
The homepage is displayed in different ways on WeChat. After the message pushed by the service number, it can be directly displayed in the list of received messages with a reminder. After the subscription number sends a message, all the subscription numbers are collected in a folder, which is no longer displayed separately and there is no instant reminder.
In order to limit enterprise WeChat marketing and protect user experience, Tencent can only send one article per month, one year 12. Subscription numbers can be issued every day.
The service number has a custom menu, and you can apply for WeChat authentication. As long as it is a company name or trademark, the subscription number can only be applied by non-company people such as the media, * * * * categories and artists, and the customized menu can only be applied after WeChat authentication.
Third, the permissions of open interfaces are different. As follows:
1. Speech recognition
Function description: Through the voice recognition interface, the voice emitted by the user will also give the text content of voice recognition.
Practical significance: A third party can call the speech recognition technology independently developed by WeChat. It means that WeChat opens the speech recognition technology to a third party, directly calls the speech recognition interface, interacts with the speech recognition result or automatically replies according to the recognized content.
2. Customer service interface
Function description: Through the customer service interface, the official WeChat account can reply to the user within 12 hours after the user sends the message.
Practical significance: In the past, public accounts and subscribers could only respond passively, such as users triggering demands, such as sending keywords to public accounts, which can talk to users. Now, if the subscriber talks to the public account once, the public account can continue to send messages to the user within 12 hours. This improves the ability of public accounts to send mail.
3.OAuth 2.0 Web page authorization
Function description: Through the webpage authorization interface, the official WeChat account can request user authorization.
Practical significance: This is just like the account authorization function of Weibo and QQ. This means that the WeChat account has officially become an account system.
4. Generate a QR code with parameters.
Function description: Through this interface, the official WeChat account can obtain a series of QR codes with different parameters. After the user scans the official WeChat account, the official WeChat account can analyze the effect of each QR code according to the parameters.
Practical significance: For example, posting a QR code on a website or an offline billboard has the same effect: gaining users' attention. You can now analyze where the subscribers come from. Developers can set special information in the link and do more data analysis. This function can also be used for account binding.
5. Get the geographical location of the user.
Function Description: Through this interface, the official WeChat account can obtain the geographical location of users when they enter the official WeChat account session.
Practical significance: the geographical location of users can be obtained in two situations: one is "when talking with public accounts" and the other is "every 5 seconds" in the dialogue interface. With the user's consent, this can be used for WeChat navigation or geofencing.
6. Get the basic information of users
Function description: Through this interface, the official account of WeChat can obtain basic information of users according to the encrypted user OpenID, including avatar, name, gender, region and so on.
Practical significance: this used to be a high authority. After obtaining the basic information of users, you can do CRM management background, which is convenient for merchants to manage users.
7. Get a list of followers
Function description: Through this interface, users can obtain the OpenID of all followers.
Practical significance: I don't know how many people are paying attention to you and who is paying attention to you. Now you can know who is watching you.
8. User Packet Interface
Function Description: Through the grouping interface, the official WeChat account can move groups for users in the background, or create or modify groups.
Practical significance: users can be grouped. For example, Le Sixiang organized an "audience exchange meeting", and 1 1,000 people came to the scene, so they can be grouped together. The photos of the follow-up activities were only sent to this 1 1,000 people. This is VIP member management, and also a CRM management platform for businesses.
9. Upload and download multimedia files
Function Description: Through this interface, the official WeChat account can upload and download multimedia files on the WeChat server when necessary.
10. Mass sending interface
On the public platform website, the subscription number provides one group sending permission every day, and the service number provides four group sending permissions every month (natural month). For some WeChat official account operators who have the development ability, they can realize more flexible group sending ability through advanced group sending interface.
The difference between service number, subscription number and enterprise number of WeChat public platform 1. Subscription number:
1, facing the crowd: providing a way of information dissemination for the media and individuals.
2. Message display mode: folded in the subscription number directory.
3. Limit the number of messages: send one message every day.
4. Verify the identity of followers: any WeChat user can follow by scanning the code.
5. Message confidentiality: Messages can be forwarded and shared.
6. Advanced interface permission: not supported.
7. Customized application: not supported, so we need to pay attention to the new service number again.
Second, the service number:
1, for people: for enterprises, * * * or organizations to serve users.
2. Message display mode: It appears on the first floor of the friends' conversation list.
3. Limit the number of messages: no more than 4 messages are sent voluntarily every month.
4. Verify the identity of followers: any WeChat user can follow by scanning the code.
5. Message confidentiality: Messages can be forwarded and shared.
6. Advanced interface permissions: Support
7. Customized application: not supported, so we need to pay attention to the new service number again.
Enterprise number:
1, for people: for enterprises, * *, institutions and non * * organizations, to realize the mobile and collaborative operation of production management.
2. Message display mode: It appears on the first floor of the friends' conversation list.
3. Message frequency limit: up to 200 messages can be sent in groups per minute.
4. Verify the identity of followers: Address book members can follow.
5. Message confidentiality: Messages can be forwarded and shared. Support confidential messages and prevent members from forwarding them.
6. Advanced interface permissions: Support
7. Customized application: Applications can be customized as required, and multiple applications are aggregated into an enterprise number.
I. Understand that WeChat official account 1 and WeChat official account have many names, namely WeChat merchant platform, WeChat public platform, WeChat WeChat official account, Media and WeChat official account. 2. The official WeChat account was officially launched on August 23rd, 20 12. At first, it only had a "subscription number", mainly for individual registration. Later, according to the needs of the market, under the premise of retaining the personal registrable subscription number, the merchant service number, merchant subscription number and enterprise number were added one after another.
Second, the types and differences of WeChat official account 1, service number: As the name implies, it is the official WeChat account used by merchants to serve their new and old customers.
Registration requirements: You must have a business license, whether it is an individual or a company.
2, subscription number: you can subscribe, literally a bit like subscribing to newspapers in the past.
Registration requirements: individuals are registered with ID cards, and operators are registered with business licenses.
3. Enterprise: To be honest, Lao Wang can't fully explain it. If you pass Tencent official website's explanation, you will see the clouds coming and going. After summing up, Lao Wang felt that the explanation was the most direct.
What is the WeChat Enterprise number? If you read the official explanation of Tencent, you may be as confused as me. If you don't understand, just register one. After a long struggle, you finally understand that the so-called enterprise number, in my opinion, is nothing more than a collection of n service numbers, which may be a bit biased, but it is the most intuitive understanding! Personally, I think the most commendable function of WeChat subscription number or service number is openurl, but the link between each service number and subscription number is limited, but the enterprise number is different. It is a collection of n enterprise numbers, which naturally opens more than n links. What are the benefits? So you can associate WeChat with N services of your enterprise. You can link your OA with the WeChat enterprise number, or link your website and address book with the WeChat enterprise number.
4. Their differences
Service numbers 1 and 1 can only send 1 group messages within 30 days.
2. Messages sent to subscribers (fans) will be displayed in each other's chat lists.
3. When sending a message to the user, the user will receive an instant message reminder.
4. The service number will be in the address book of the subscribing user (fan).
5. You can apply for a custom menu.
The subscription number is 1, and 1 mass messages can be sent every day (within 24 hours).
2. Messages sent to subscribers (fans) will be displayed in their subscription number folder.
3. When sending messages to subscribers (fans), subscribers will not receive instant message reminders.
4. In the address book of subscribers (fans), the subscription number will be put into the subscription number folder.
Third, how to choose an official WeChat account subscription number that suits you?
1. You need to push a lot of articles and content every month.
2. You don't ask much of your fans, as long as they are people.
3. You don't need to open the WeChat payment function.
4. You don't want to lose serious powder because of the push of the article.
5. What you need is not the official WeChat account to serve new and old customers.
6. You want to use WeChat official account to earn advertising fees.
Select service number
1, you want accurate fans.
2. You use WeChat official account as the carrier.
3. Online payment is required (WeChat payment function is enabled).
You don't have so many articles to push every month.
5. You use WeChat official account to do online service.
6. What you use to buy and sell your own products.
Enterprise: Lao Wang doesn't give any explanation here, because we haven't reached that level yet. Application dialogue
Subscription number: 1. Push some articles worth reading by tourists every day or dig up hot words → spread powder → open traffic to earn revenge.
2. Have your own "products" (mostly services) for sale → Push them every day to attract interested fans → Spread them → Find accurate fans → Sell your own "products".
Suggestion:
No matter which of the above, it is not easy for today's WeChat official account operation; After all, even the best content, if no one reads it, is equal to zero.
If the operator of the subscription number is a team, it is still good if it has characteristics.
The word "tired" is useless if you fight alone.
Service number: 1, online and offline drainage → content attraction → maintenance → transaction → fission (becoming word-of-mouth publicity).
2. Activity → attracting traffic → screening transactions → service maintenance → fission (probability is very small)
Suggestion:
The operation of service number will be more handy for general entity operators.
If you want to rely on a single online drainage, let's not talk about how difficult this road is. Time and micro-marketing skills alone are enough for everyone to have a good drink.
Service number operation focuses on content!
I hope it will help you, remember to adopt it!
WeChat official account, operating teaching and training; Wechat? Lao Wang has an appointment and knows that the team will answer for you!
The difference between the service number and subscription number of WeChat public platform The difference between the service number and subscription number of WeChat public platform "home page"
1
Wechat public platform service number home page: the main logo is: the service number is the same as the subscription number. As shown in the figure below:
2
Wechat public platform subscription number home page: The main sign is that the subscription number is the same as the service number. As shown in the figure below:
three
The service number of the WeChat public platform is the same as the homepage interface entered by the subscription number. The main difference is that the logo is different, which clearly indicates what type of number is logged in.
end
The difference between WeChat public service number and subscription number "service center"
1
Service Center of WeChat public platform service number: Click "Service"-"Service Center", where there are four items: basic interface, custom menu, WeChat authentication and advanced interface. As shown in the figure below:
2
WeChat public platform subscription number service center: Click "Service"-"Service Center", there are two items here: basic interface and WeChat authentication. As shown in the figure below:
three
The difference between the service center and the subscription number of the WeChat public platform service number is that the service number can be customized, that is, a customized menu can be set at the bottom of the dialogue interface, and menu items can be set as needed. The advanced interface of service number can obtain basic information of users, customer service interface, voice recognition and other information. The subscription number does not have these functions. As shown in the figure below:
end
The difference between WeChat public service number and subscription number "My Service"
1
Wechat public platform service number My Service: Click "Service"-"My Service" to enter the service number My Service. There are two items here: basic interface and custom menu. As shown in the figure below:
2
My service under the subscription number of WeChat public platform: click "Service"-"My Service". I have only one service: the basic interface. As shown in the figure below:
three
The difference between the service number of WeChat public platform and my subscription number service is that the service number can customize the menu function, that is, you can customize the menu at the bottom of the mobile phone, which can enrich the interface of WeChat public platform account and let users know our information quickly. There is no subscription number for this service function.
end
"Statistics" the difference between the service number and subscription number of WeChat public platform
Wechat public platform service number statistics: Click "Statistics", and there are four statistics: user analysis, graphic analysis, message analysis and interface analysis. As shown in the figure below:
Wechat public platform subscription number statistics: Click "Statistics" to enter the statistics function. There are three kinds of analysis: user analysis, graphic analysis and message analysis. As shown in the figure below:
three
The statistical difference between the service number and subscription number of WeChat public platform is that the service number has one more function than the subscription number: interface analysis. This paper mainly analyzes the interface call.
end
The difference between WeChat public service number and subscription number to push messages.
1
The service number of WeChat public platform is a kind of account number of public platform, and its ultimate goal is to provide services for users, focusing on services. Moreover, the service number can only send one message a month, but one advantage is that the message sent by the service number to the user will be directly displayed in the user's chat list. Obviously, it will also immediately remind the user of the message so that the user can see it at the first time.
2
The subscription number of WeChat public platform is a kind of account of public platform, which mainly provides users with all kinds of information, so that we can get more information at the first time. There is also a subscription number, which can send a message in groups every day. However, the message sent by the subscription number to the user will only be displayed in the user's subscription number folder, will not appear in the chat interface, and will not receive an instant reminder message. Users must enter the subscription number folder to see it.