In November 2004, Zhoushan City, Zhejiang Province obtained the first batch of seafood geographical indication certification trademarks in the country.
Zhoushan is an important marine product producing area in my country. Zhoushan seafood such as "Zhoushan hairtail" and "Zhoushan large yellow croaker" are famous in domestic and foreign markets for their high quality and delicious taste. However, some unscrupulous traders often counterfeit Zhoushan aquatic products, seriously damaging the goodwill of Zhoushan aquatic products and damaging the image of Zhoushan.
Starting in 2004, in order to protect Zhoushan’s seawater products and enhance the added value of Zhoushan’s seawater products, the Zhoushan Municipal Government allocated special funds to support the construction of Zhoushan’s seawater product trademark brand base, and included the construction of the brand base and the application for geographical indication certification trademarks. Included in the municipal government's practical projects. The Municipal Industry and Commerce Bureau, Municipal Ocean and Fisheries Bureau and other relevant departments conducted careful research and formulated local standards. At the end of November of the same year, the geographical indication certification trademarks of "Zhoushan hairtail fish", "Zhoushan large yellow croaker" and "Zhoushan three-tuberculous swimming crab" were applied to the Trademark Office of the State Administration for Industry and Commerce.
Because there is no precedent in the country or even the world for applying for geographical indication certification trademarks for seawater products, identification is difficult, and the application has been "stranded" several times. "According to Wu Yangguo, deputy director of the Zhoushan Municipal Administration of Industry and Commerce, Zhoushan City did not give up lightly. It organized repeated demonstrations by experts, scientific research units, and relevant departments many times, and finally made a breakthrough and set a precedent.
According to reports, Geography The geographical indication certification mark is an internationally accepted system that provides quality certification for origin and products, and can increase the attractiveness of goods to consumers. The use of geographical indication certification marks can not only protect Zhoushan’s unique natural resources, products and cultural heritage, but also protect Zhoushan’s unique natural resources, products and cultural heritage. It will also help Zhoushan implement its brand fishery development strategy, improve the competitiveness of Zhoushan's fishery, and greatly enhance Zhoushan's popularity.
The current annual catch of hairtail in Zhoushan is still 136,000 tons. Due to the proper use of geographical indication certification trademarks, It will become a new engine for the development of fishery in Zhoushan City, and the city's more than 200,000 fishing population will also directly benefit from it.