Caesar designers rely on original inspiration to find the "spirit" of life from nature, so that consumers can feel the pulse of world clothing culture, listen to the voice of designers and meet their visual and psychological needs;

Caesar shares will be transformed from an enterprise engaged in the design, manufacture and sales of clothing to a diversified listed company focusing on the development and operation of online games in the clothing industry. Its huge sales network covers the whole country and has opened more than 400 specialty stores and cabinets in large and medium-sized cities.

From 20 14, Caesar began to transform to pan-entertainment based on the internet, laid out the mobile game business, deepened the IP-centered strategy, and acquired Shenzhen Cool Bull Interactive Technology Development Co., Ltd. and Hangzhou Fantasy Technology Co., Ltd.? Wait, further realize the layout of the pan-entertainment industry chain.

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Kaiser Leather is the only enterprise that has been rated as "King of China Leather" by china leather Industry Association for six consecutive years. At the same time, it has the honor of "China Famous Trademark" and "National Inspection Exemption for Product Quality".

Caesar's women's dress has a unique style, keeps up with the European and American fashion trends, conforms to the oriental aesthetics and body shape, and enjoys a high reputation among successful female consumers aged 35-55. In 2006, Caesars Women's Wear was rated as "export inspection-free product" by AQSIQ, and "the most popular clothing brand" by Fashion Times and China Department Store Business Association in 2003.

Caesar's trademark is based on Julius Caesar's head in armor in the battle of western Rome, and there are standard Chinese (Caesar) and English (Caesar). Its Chinese trademark is registered in the State Administration Bureau 1993, and the graphic trademark "Caesar Helmet" is registered in the Trademark Office of the State Administration for Industry and Commerce 1994.

The cultural connotation of "Caesar" in the registered trademark is: nobility and elegance, kingliness and success. The graphic trademark of "Caesar's helmet" is based on the image of Caesar wearing armor in battle.

Proud, unique, concise and easy to remember; Its cultural connotation is: follow the example of successful people and work hard until victory; The moral is: Caesar's clothes are of high quality, and he has the courage and determination to become the leader of the clothing kingdom.

Baidu Encyclopedia-Caesar (China) Co., Ltd.