It is a street brand founded by American graffiti designer Virgil Abloh in Milan, Italy, on 20 12, focusing on designing high street fashion clothes in the season. At present, Off-White has opened stores in London, Hong Kong, Shanghai, Seoul and Tokyo.

Offwhite's logo is basically speed bump stripes and numbers. Fashion brands are rooted in modern cultural tastes and gather men's and women's clothing in different seasons with a specific point of view.

Since its establishment, beige has been famous for its unique diagonal pattern and the sign of crossing two arrows. However, Virgil Abloh, the founder of Off-White, took the lead in exposing Off-White's brand-new LOGO design. The brand new LOGO is very special. It consists of three parts as a whole. The middle part looks like a face, and the left and right sides are "off", "white" and a pair of hands respectively.