On December 9, some media reported that Great Wall Motors plans to build a high-end electric vehicle brand to compete with the high-end electric vehicle brands created by Zhiji Auto, Dongfeng’s Lantu, and Changan in conjunction with Huawei/CATL. Internally codenamed Project SL.

This statement was also confirmed by Great Wall Motors: Two people who did not want to be named said that Great Wall, headquartered in Baoding, will launch a new independent brand, internally codenamed "?SL Project" , used in electric and smart cars, will be priced higher than existing products.

The new brand, which the sources declined to name, will include sport utility vehicles (SUVs) and sedans, which will be battery electric vehicles or extended-range electric vehicles that allow drivers to run on electricity or gasoline. Charge the car.

When asked about the plan, a spokesperson for Great Wall said: "The tide has arrived, and we will join this game."

Subsequently, there was another update on the SL project. .

Some media once again revealed that the SL project is named "Salon Intelligence". The corresponding Shanghai Salon Zhixing Industrial Co., Ltd. has completed its industrial and commercial registration, but no more information can be found for the time being.

However, some media revealed that Salon Zhixing is currently registered in Shanghai, and its legal entity is Li Peng, founder of Xiandou Intelligence and digital executive of Great Wall Motors.

It is worth noting that Great Wall Motors has recently registered multiple Chinese name trademarks again. We learned from the National Trademark Office that Great Wall Motors recently registered the trademarks "Soul", "Great Wall Soul" and "Mobile Soul". Based on recent media reports that Great Wall Motors intends to build a high-end new energy vehicle brand, the current internal code name "SL" is relatively similar to the English word "SOUL" (Chinese translation soul), as well as Great Wall Motors' recent personalized product naming system, its registered The "Soul" trademark may be the Chinese name of Great Wall's high-end electric brand. It is worth mentioning that the ultra-luxury brand Rolls-Royce of the BMW Group, which cooperates with Great Wall in the electric vehicle business, has a model called "GHOST" (Chinese translation means ghost, ghost, ghost). Perhaps the new brand under the Salon Zhixing project will be named Soul.

At present, these are all speculations.

At present, Great Wall Motors owns Haval, Great Wall Pickup, WEY, Euler and other brands. However, in terms of high-end + new energy, Great Wall Motors has not made any layout before. With the launch of Dongfeng Lantu, SAIC and Alibaba launched Zhiji Auto, GAC made the Aian brand independent, and Great Wall launched a high-end new energy brand. It is imperative and reasonable.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.