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The design significance of clothing tags

The design and printing of clothing tags are often very exquisite, and their connotations are also very extensive. Although each clothing company's hangtag has its own characteristics, most of them have the factory name, address, phone number, zip code, logo, etc. printed on the tag. Some companies also need to print the nature of the company (such as Sino-foreign joint venture, sole proprietorship, etc.); other clothing manufacturers simply regard the small hangtag as a miniature "advertisement", showing famous models and beautiful women wearing their own products. Photos are printed on it, giving people a more intuitive feeling, making consumers have a deeper impression of their products, and playing a very good role in publicity and promotion; some manufacturers, in order to thank consumers for purchasing their products, It is often necessary to print words of thanks and wishes on the hangtag to give people a sense of intimacy; some hangtags are more like a "product instruction manual" because it not only prints what kind of fabric the product is made of, its performance, but also The water temperature, washing method, type of cleaning agent and how to maintain the clothes are even printed on the tag. This shows that manufacturers are very responsible to consumers. In addition, as the clothing market becomes increasingly prosperous, competition is also increasing. It is bound to become more intense. In order to protect their products from counterfeit and shoddy products, some famous brand manufacturers have spared no effort to use various holographic anti-counterfeiting tags and barcodes. This not only protects the interests of the company itself, but also safeguards the interests of consumers.

Although clothing tags are small, they are a link between fashion itself and consumers. It is an inevitable product of modern fashion culture and plays a positive role in improving and protecting the reputation of clothing companies and promoting products. Therefore, it is more appropriate to compare hangtags to fashion brands. However, unfortunately, there are still a considerable number of clothing companies that do not know enough about this, and some even do so very well in China. Famous fashion brands have not yet registered trademarks, which gives speculators an opportunity. Once such products are counterfeited, they will not be protected by law. The design of clothing tags is a direct attraction to people. The highlight, as long as the packaging is good and the items are exquisite, there will be a good harvest.