The story is about my father who works in an offshore power plant and will leave home to work on Christmas Eve. Filled with disappointment, the daughter wrote a letter to Santa Claus for her father to pass on.

I didn't expect my father to start an adventure because of delivering letters. When he finally crossed the mountain and waded to Santa's cabin, he found that Christmas was over and Santa had gone out.

The extremely depressed red Coca-Cola truck appeared in the world where there was only ice and snow around, taking his father home. At the end of the film, the father opens the envelope, only to find that his daughter's wish for Santa Claus is nothing more than that his father can stay at home with her at Christmas.

This is a Christmas advertisement full of temperature, which also shows that this is the most unusual Christmas this year. When the prosperity of the past is gone forever, how can we celebrate the festival in front of us? Coca-Cola gives a perfect answer: Give your family the love that only you can give.

2, Netease-to consume, not consumerism.

Every advertising copy of Netease YEATION is written in my heart: Are our suitcases used to hold things or to save face? Do we buy snow boots for winter or for those three letters? Whenever 6 18 and double 1 1 come, we should say to ourselves: consumption, not consumerism.

3, Tai Fang-every happy story, the author is called Mrs.

Advertising is not simply to praise women, but to let every woman recognize and believe in herself from the heart. You have your own value, charm and uniqueness.

The wife is also the pillar of the family. Only when every wife loves herself first and lives seriously can the whole family have a happy and complete life.

4. Burberry-Singin' in the Rain

The advertisement was inspired by the famous Hollywood musical "Singing in the Rain", which followed the original tunes and song and dance forms. However, on closer inspection, the free and easy of the original film disappeared, and it was replaced by an inspiring and brave force.

Four dancers dressed in Burberry's waterproof and windproof clothes danced freely on the streets of London. In the face of the sudden hail, they turned a blind eye, evaded flexibly, and let go without flinching.

At the end of the short film, they came to the seaside. One of them rushed into the sea, took off his clothes at will and opened his hands to meet the increasingly fierce hail.

5, Mercedes-Benz-Although I am sitting on treasures, I would rather be open-minded.

Unlike car brands that like to describe the lives of successful people, Mercedes-Benz used a more grounded perspective this time, trying to answer the question of "what is success" with a person's ups and downs life story.

In 10 minutes, there are few self-struggle, family and beautiful routines, and most of them are the same as you and me in front of the camera. We tried our best, but it backfired, but we returned to the original reality.

What I like best is not that it opens God's eyes again and tells you that everyone will succeed as long as they work hard. What is valuable is that it says that although you are sitting on precious things, you would rather be open-minded. After several stages of struggle, trough and success, I still believe that "softness is more powerful than strength, and care is more inspiring than declaration".

6. Elder sister braving the wind and waves

If you want to choose a hot word of the year, "braving the wind and waves" must stand firmly in C.

This idiom, which once had a little sense of the times, has become synonymous with blood and courage when it comes to goodbye.

Whether you have watched this program or not, whether you are really 30 years old or not, everyone can find their corresponding self in its opening video, or be temporarily lost.

7, Tmall-refueling white shirt

In 2020, the most difficult graduation season in history, Tmall chose an unremarkable but everyone-owned white shirt to summon the 2020 graduates.

The advertisement tells the story of a rookie wearing a white shirt, submitting his resume and interviewing. When I saw the flustered, confused and slightly bitter image in front of the camera, I believe that all the people watching in front of the screen crossed into their twenties in one second.

At the end of the advertisement, we also recalled the past when the bosses in industries such as Jiang Nanchun, Liu Qing and Xu zhēng wore white shirts when they were young, which was used to cheer up young people and make the original chicken soup instantly convincing.

8. BiLi BiLi-HouLang

Speaking of the most famous advertisements in 2020, Houlang must be on the list.

The video expresses the praise and recognition of the younger generation in the form of a speech, which makes every user feel sincerely proud and proud. More subtly, it has completed the export of values to people who don't know or use it.

"The weak are used to ridicule and denial, and the strong never stingy with praise and encouragement". If you've never been to Bali, don't rush to define it, have a look first, and then express your opinion. Running water does not strive for the first place, but it is endless. Let the world hear the aftermath.

9.kindle-books are the shape of dreams, and learners have dreams to do.

Ogilvy & Mather wrote an advertisement for the 25th anniversary of Taiwan Province Tianxia Publishing House: I am afraid of people who study. When I talk to them, I am like a transparent person, and my pale head can't be hidden.

When people are still laughing at the Kindle, which is idle after being bought, and its only purpose is to help sleep before going to bed, the smart Kindle has learned to laugh at itself. Continuing the theme of "there is light on the face of learners" last year, this year Kindle launched a series of advertisements "Learners have dreams to do".

10, Aauto is faster-people who really love life will not be defeated by life.

This advertisement was released this year 1 month, before the outbreak of the epidemic. Unexpectedly, in the next half month, the virus swept the whole land of China at the speed of light.

But as the commentator said, sometimes life is not cute at all. It requires you to persist, but it doesn't tell you how long it can last. I want to see your jokes, so I'll embarrass you first. Life is like this, in fact, it knows that people who really love life will not be defeated by life. The advertisement lasts only two minutes, but it can inspire us for a whole year.