Xiaomi applies for Tiedan trademark!
In recent times, Xiaomi has been developing rapidly. For example, in February this year, Xiaomi's global mobile phone market share reached 13, becoming China's largest mobile phone manufacturer, overtaking Huawei, OPPO, vivo and other mobile phone manufacturers in a corner. In addition, Xiaomi also released the 11 series of mobile phones and super large cups, and the sales were good, and it seemed to have a firm foothold in the high-end mobile phone market. At the same time, Xiaomi also announced that it would build a car, which became Lei Jun’s last venture.
But even though Xiaomi is trying to achieve a gorgeous turn, it still hasn’t gotten rid of its down-to-earth side. For example, spending 2 million to change a logo that barely changed much aroused the ridicule of netizens. Xiaomi’s recent application for the “Tiedan” trademark has even aroused laughter.
Judging from the "Tiedan" trademark, its international classification is food, feed seeds, fuel oils, etc. Netizens said that it is not as down-to-earth as tea eggs, but still lacks millet porridge. Some netizens even joked, "It sounds better to me."
Xiaomi’s behavior is different from what people expected and imagined. Because according to common sense, Xiaomi, which is launching a fierce attack on high-end products, really should not be so down-to-earth. But in fact, looking at the brand building of many companies today, they all reveal a metaphysical flavor.
Take Great Wall Motors, the dominant domestic SUV, as an example. The names of many of its new models are so straightforward that people can’t bear to look at them. "Big Dog", "Black Cat", "First Love", "Lemon", "Tank" and "Coffee Intelligence" all seem to indicate that Great Wall is demonstrating a new corporate culture concept system and values.
Great Wall even named its newly launched passenger pickup truck "Pao", which caused a lot of controversy. Some people think that behind this is Great Wall Motor's hope that the new model will be an instant success; others think that this is a naked sexual suggestion and a legal boundary. By the way, the new RV released by Great Wall is also named "Freedom Cannon", and the name is even weirder.
In addition, SAIC-GM-Wuling has applied to register a number of fruit series trademarks, including "Wuling Pomegranate", "Wuling Persimmon", "Wuling Durian", "Wuling Cherry Tomato", "Wuling Mangosteen", etc. International classifications all belong to Class 12 means of transport.
It is worth noting that the names of many companies also make people laugh. Shen Teng's "That's Jiada Film and Television Culture Co., Ltd." "Shanghai Renke Rihuo Film and Television Culture Studio" who knows how to break sentences, and "Baoji has a group of young people with dreams who believe that under the leadership of Uncle Niu, they will create miracles of life Network Technology Co., Ltd." with a name of 39 characters. …
After comparing it like this, do you think Xiaomi’s “Iron Egg” is acceptable? In fact, various phenomena also indicate that the thinking of enterprises is changing. The name is no longer that important, and it does not carry more meaning. It is more about making people remember it and playing a certain marketing role. As long as it can gain more eyeballs and attention, it is enough for the company.