Trademark is the intangible assets of the company. As time goes on, trademarks will become more and more valuable. If the company's trademark becomes a famous trademark, it will have a lot of intangible property and bring huge economic benefits to the company. Of course, famous trademarks also start from ordinary trademarks. So, what's the difference between a well-known trademark and an ordinary trademark?

The connotation of well-known trademarks is different from that of ordinary trademarks. Well-known trademarks are trademark types recognized by China National Intellectual Property Administration Trademark Office or people's court according to needs. It is widely understood by the public in China and enjoys a high reputation. Wuliangye, Haier and Lenovo should be familiar to everyone. Ordinary trademarks do not need to be widely understood by the relevant public in China, nor do they need to enjoy a high reputation.

Subsequent identification or acquisition methods are different. Ordinary trademarks are generally recognized by the Trademark Office, while well-known trademarks sometimes need to be recognized by the Trademark Review and Adjudication Board or the court.

Secondly, the maintenance intensity is different. In general, most trademarks that are not protected by special laws are applicable to ordinary trademarks. Once a famous trademark is recognized, it enjoys special legal protection:

1. Ordinary trademarks can only be protected by law and enjoy the exclusive right to use trademarks in the types of goods or services approved for registration, while famous trademarks and their originality and distinctiveness are protected across categories to some extent;

2. Well-known trademarks can resist malicious registration of others. No other company may use a famous trademark as its registered domain name, and no other company may use a famous trademark as its company name.