In the direct selling industry, C refers to the recommender, B refers to the recommender, and A refers to the recommender’s recipient. The E in direct selling e-commerce is the English abbreviation of Electronic Business (e-commerce). Direct selling e-ification means that direct selling needs to change the traditional model and take the road of selling products and developing customers on the Internet.

The objects of borrowing can be very wide, including B’s upper-level direct sellers, various briefing sessions and their speakers, successful direct selling organizations, the company’s image representatives, etc.

Compared with the B2B and B2C consumption models of traditional enterprise e-commerce, the Internetization of direct selling enterprises is not only the enterprise itself developing the Internet e-commerce model, but also the direct selling practitioners using the Internet to develop their own business. For their direct selling business, they use some professional Internet platforms to achieve their goals of selling products and developing team members.