At the beginning of the 20th century, Mianzhu Daqu won medals and certificates at many Sichuan domestic product exhibitions.
In 1932, it was first allowed to use a registered trademark and became famous all over the world. Since 1913, Mianzhu has had more than 50 hotels, wine shops and wineries in Chengdu West Market, and Mianzhu Daqu has become the "wine leader" in Chengdu.
In the early 1940s, the Mianzhu wine industry reached a historical peak. The number of Daqu wine workshops increased to 38, with more than 200 old cellars, and an annual output of more than 350 tons. It was exported to Chongqing, Nanjing, Shanghai, etc. land.
Mianzhu Daqu won the first prize in 1922 from the Sichuan Provincial Entrepreneurship Association.
In 1928, he won the medal and certificate from the Sichuan Provincial Domestic Products Exhibition.
In 1929, twelve Daqu liquor brands including "Qianyuantai", "Daosheng", "Ruichangxin" and "Yiquanhe" won the Sichuan Province Excellent Liquor Award.
In 1932, Sichuan Province held its first specialty exhibition. Mianzhu County provided a variety of products for the exhibition. Among them, the Daqu wine brewed by "Yuan Fengtai" Daqufang was approved to use a registered trademark for the first time, and was brand-new. The style of the times caused a sensation. (Excerpted from "History of Jiannanchun")
In the 1950s, the people of Jiannanchun took advantage of the unique natural conditions and unique brewing technology to produce the famous Chinese wine Jiannanchun.
In the 1960s, Jiannanchun's production technology was fully mature.
In the 1970s, Jiannanchun began to be exported to Japan, Hong Kong, and Macao, and was ranked among the top eight famous wines in the country.
In the 1980s, with the expansion of the first phase of the Jiannanchun project, the application of modern technology and a series of technological reforms, the series of products achieved full excellence. Since then, Jiannanchun has entered a golden age of brilliant colors.
In the 1990s, the people of Jiannanchun carefully studied the market rules and formulated marketing strategies, "scientific delivery" and other measures for the market, making them invincible in the market competition.
In the 1950s, in May 1951, the state-owned Mianzhu County Winery was established. This factory was the predecessor of today's "Sichuan Province Mianzhu Jiannanchun Winery". In March 1958, the winery started by changing the brewing raw materials, carried out scientific and technological research, and tested a new raw material that had never been seen in the history of Mianzhu brewing. This raw material was used to brew "aromatic, tart, sweet, and mellow wine". ”, a wine that is just right and has a more unique and perfect flavor. This is today’s famous Chinese wine “Jian Nanchun” with outstanding reputation. (Excerpted from "Jiannanchun History")
In the 1960s, the winery adopted the "double-round bottom fermentation" process, perfected the "blending and seasoning" technology, and found the best storage method for the "Jiannanchun" base wine. At the mature stage, at this point, the production process of "Jian Nanchun" is completely mature. In 1963, Jiannanchun wine was rated as a famous wine in Sichuan Province and won the gold medal. In 1964, Shuangsha Huose wine was rated as a high-quality product in Sichuan Province and won the silver medal. (Excerpted from "History of Jiannanchun")
In the 1970s, in 1974, "Jiannanchun" began to be exported to Japan, Hong Kong, Macau and other places. In 1979, the first national wine appraisal meeting It was rated as a national famous wine. The reputation of products such as "Jiannanchun" and "Mianzhu Daqu" is getting higher and higher, and their sales volume has increased significantly. Especially after the Third Plenary Session of the 11th Central Committee of the Communist Party of China, the factory entered a period of great development. (Excerpted from "The Wisdom of Effective Management")
In the 1980s and 1980s, on the basis of achieving the goal of all series of products being excellent, Jiannanchun Wine won the 4th and 5th National Famous Wine Awards consecutively. title and National Quality Gold Award. In 1988, it won the National Golden Flower Award at the Sixth International Food Expo held in Hong Kong. In order to develop and increase the production of famous wines, in 1984, the Ministry of Commerce decided to allocate 14.3 million yuan to expand the Jiannanchun Winery. In October 1985, the expansion project broke ground. Trial production of wine was launched on August 1, 1986. The Ministry of Commerce agreed to allocate another 35 million yuan to expand the second new area of ??Jiannanchun with an annual output of 4,000 tons. At this point, "Jiannanchun" has entered an unprecedented golden age. (Excerpted from "History of Jiannanchun")
The development of society in the 1990s promoted the progress of Jiannanchun, and reform and opening up greatly enriched the connotation of Jiannanchun wine culture.
Entering the 1990s, Jiannanchun people seized the historical opportunity to accelerate development. Since 1990, with an investment of nearly 100 million yuan, the second and third phase expansion projects of Jiannanchun, with an annual output of 6,500 tons of koji wine and an area of ??nearly 400 acres, have been put into production. In 1994, a three-star hotel was also built and put into use... Jian Nanchun started the grand idea with the latest "historical story".