English gucci, Chinese Gucci.
The "Gucci Kingdom" was founded in the 1920s by Guccio Gucci. He opened his first store in Florence and launched a series of iconic products, including the famous bamboo bag. GUCCI has since become famous in the international fashion industry. Over time, this famous clothing store has been given a luxurious, sexy and modern quality. It is the ultimate in modern luxury. In 1970, the brand began to get involved in the perfume industry. Since then, it has launched sexy and glamorous fragrances such as Envy Eau de Parfum, Eau de Toilette, Eau de Parfum for Men and later Envy me2. Xiangshe Zhenpin Gucci perfume[1].
From a high-end leather shop in Italy to a super brand that leads global fashion, from the collapse of family disputes to the rebirth and rise after Tom Ford took over, the story of Gucci from the clouds to the bottom, and then from the bottom to the clouds is truly remarkable. It's a legend.
Guccio Gucci, the founder of Gucci, was born in Florence in 1881 and worked as a bellman at the Savoy Hotel in London. In 1921, Guccio Gucci returned to his hometown of Florence and opened a store specializing in leather and harnesses. As the business expanded, a new store opened in Rome's famous Via Condotti. Although there was a shortage of leather raw materials due to the war, Gucci used its creativity at the right time to mass-produce cloth bags, which became very popular. In 1939, Gucci's four sons joined one after another, and Gucci also transformed from a personal business to a family business.
From the late 1940s to the 1960s, Gucci successively launched a series of classic designs such as leather bags with bamboo handles, soft shoes with metal loops, and printed silk scarves. The unique designs and high-quality materials of its products, It has become a symbol of elegance and luxury and is highly respected by ladies and celebrities such as Jacqueline Kennedy, Sophia Loren and the Duchess of Windsor.
Fashion trends are changing rapidly! Since the mid-1990s, there have been only a few brands that have made all the difference in the fashion industry, but Gucci is definitely the hottest among them. Gucci, like many brands, went through a period of low ebb before gradually returning to the international mainstream. In fact, Gucci has a very early history. As early as 1898, its founder, Guccio Gucci, came into contact with wealthy gentry and celebrities in London, and worked for them. I am fascinated by good taste.
At the farewell show of Gucci Tom Ford in Milan in the autumn and winter of 2004, he held a glass of whiskey in his hand and toasted to the audience. He looked calm and unrestrained, just as sexy and charming as the image he established for Gucci.
After World War II, canvas was used as a substitute due to the shortage of raw materials such as leather. The paired letter G printed as a trademark pattern and the eye-catching red and green colors appear in various canvas briefcases, handbags, wallets and other Gucci products as symbols of Gucci. The outstanding Gucci has developed into a brand as famous as France's Louis Vuitton in the luggage industry. At the same time, it has also become an object copied and imitated by other manufacturers around the world. In the next ten or twenty years, as the product range continued to expand, Gucci, which was based in Florence in the early years, rose rapidly and developed into an international group with branches around the world, with products throughout Europe, the United States, and Asia. There are not only popular shoes, bags, boxes, etc., but also clothing, perfumes, household necessities, headscarves and other accessories.
It can be said that, to a certain extent, it is precisely because of the continuous expansion and development of these varieties that the popularity of the Gucci brand has been improved, making it no longer limited to the original market field, but increasingly becoming a focus of attention. brand. Due to the large number of counterfeit and imitated products, the Gucci brand has to spend a lot of financial and material resources to fight against them in order to maintain its good corporate image.
In fact, over the years of production and operation, Gucci has some iconic classic products, such as flat shoes and everlasting gold-plated accessories, which are Gucci’s traditional flagship products. Shoes once brought huge commercial profits. Among Gucci's leather products, tanned and fine-skinned pigskin products are the most distinctive. In 1989, Dawn Mello (Don Mello) was appointed as its deputy general manager and creative director, making the brand, which was the symbol of luxury glory yesterday, become a "must" fashion. After 1994, Tom Ford gave Gucci a completely new look.