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How does the black side distinguish between true and false?
The color is amber, clear and transparent, the smell is burnt and slightly smoky. Whiskey tastes sweet, mellow, strong, round and soft. In addition, there are four most intuitive identification methods. One is to see if there are anti-counterfeiting trademarks; Secondly, the vertical "batch number" and "product serial number" of genuine seals must be strictly consistent with the "batch number" and "product serial number" below the anti-bottle label, and counterfeit products will be completely exposed; Thirdly, the bottle packaging of fake goods will prick people's hands and may even cut holes, while the packaging of real goods will never; Finally, it is a professional identification method. Fakes are generally made by recycling empty bottles and blending inferior wine. However, the factory date engraved on the bottle is still there. As long as it is irradiated with a concentrated beam, the bottle date of counterfeit products is often far from the factory date printed on the packaging paper.

Chivas regal 12 whisky identification method: a rub the anti-counterfeiting digital part by hand, and if it is rubbed brightly, it is the genuine product.

In recent years, whisky has more and more fans in China, especially Chivas Series, which has become the largest whisky brand in China market, and was awarded the title of "well-known trademark" by the State Administration for Industry and Commerce in April 2009. In order to make customers feel more at ease to drink high-quality Chivas products and defend pure quality, Pernod Ricard Group, the owner of Chivas, constantly updates its anti-counterfeiting technology and introduces new anti-counterfeiting measures to crack down on counterfeit products and protect consumers' interests.

In March, 2007, Chivas new anti-counterfeiting clothing was fully listed in China market. Anti-counterfeiting new clothes adopt revolutionary anti-counterfeiting technology, providing up to 8 anti-counterfeiting guarantees for pure Chivas products. Pernod Ricard China is also constantly upgrading its anti-counterfeiting technology. The new logo further helps consumers to identify the real Chivas products through the latest anti-counterfeiting technologies such as fading, fluorescence and bronzing reflection. At the same time, Pernod Ricard China also cooperated with drinking channels such as bars to recycle empty bottles, and joined hands with the leading manufacturers in the global commercial flooring industry to use the recycled empty bottles of foreign wine as recycled materials for carpet production on a large scale, which not only effectively curbed the waste of resources, but also minimized the possibility of illegally manufacturing counterfeit foreign wine.

At the end of 2009, Chivas Regal announced the glory of upgrading its flagship product-Chivas Regal 12 product packaging. The new Chivas Regal 12 luxury new clothes not only inherit the high-quality brewing technology, but also bring exclusive experience to consumers with a more modern and elegant image and consistent excellent quality.

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