What are the reasons for trademark rejection? The reasons for trademark rejection are divided into absolute reasons and relative reasons. Absolute grounds for refusal of trademark registration - prohibitive provisions. Prohibitive provisions mainly refer to the provisions of the Trademark Law that prohibit the registration of certain signs as trademarks. These provisions are mainly distributed in the following provisions of the Trademark Law. 1. Article 10 relates to country names, military symbols, symbols of international organizations, red crosses, red crescents, ethnically discriminatory and deceptive, harmful moral customs and adverse effects, place names related to county-level divisions, etc.; 2. Article 11 Common names, graphics, models related to goods or services, signs describing the characteristics of goods or services, and signs lacking distinctiveness; 3. Article 12 Restrictive provisions on three-dimensional mark registration; 4. Article 16 regarding geography Regulations on logo protection, etc. Trademarks applied for registration that violate the above provisions will be rejected. These provisions are also known as the "absolute grounds" for rejecting trademark registration applications. Relative grounds for refusal of trademark registration – conflict with prior trademark rights. The so-called conflict with prior trademark rights mainly means that the trademark applied for registration is identical or similar to a trademark that has been registered or preliminarily approved by others on the same or similar goods. This is another factor in rejecting a trademark registration application. This factor is also known as the "relative grounds" for rejecting trademark registration. Therefore, whether the applied trademark is distinctive, whether it violates the prohibitive provisions of trademark registration, whether it is the same or similar to the trademark applied for registration by others, and whether it is the same or similar goods (or services) as the goods (or services) for which others apply for registered trademarks. The goods (services) and whether they conflict with other people’s prior trademark rights are the determining factors for whether the trademark application will be rejected during the substantive examination. What conditions must be met to request trademark rejection review? For a rejected trademark, according to "Article 32 of the Trademark Law", the Trademark Office shall notify the trademark registration applicant in writing of a trademark that has rejected the application and will not be announced. If the trademark registration applicant is dissatisfied, he or she may If the applicant is not satisfied with the decision of the Trademark Review and Adjudication Board, he or she may apply to the People's Court within 30 days from the date of receipt of the notice. Prosecution. "The applicant can initiate a rejection review procedure within the statutory time limit. To file a rejection review procedure, the following conditions must be met: (1) The applicant for review of a rejected trademark must be the original applicant for the trademark rejected by the Trademark Office, and others are not eligible to apply. (2) To reject a trademark review application, it must be submitted within the statutory time limit. (3) The content of the rejected trademark review application must be the exact content of the rejected trademark registration application, and the reason for review must be based on the reasons for the rejection by the Trademark Office. Otherwise, the review application will be deemed invalid. (4) To apply for rejection of trademark review, the original "Notice of Trademark Rejection" and two copies of the "Application for Rejection of Trademark Review" must be sent to the Trademark Review and Adjudication Board. (5) Pay the trademark review fee and trademark rejection