Transliteration, Coke or Coca Cola and Sprite are all transliteration, but it can be said that Chinese gives them more vivid and rich meanings. Chinese translated names not only contain transliteration elements, but more importantly, vivid expression in Chinese context. It's delicious, and the taste of this drink confirms this; Coke, on the other hand, starts from people's goodwill. Such translation can easily remind consumers of the delicacy and refreshment of drinks, and stimulate consumption to some extent. According to relevant data, the translated name of Coca-Cola is not as vivid as it looks. In the 1920s, Coca-Cola was introduced to Shanghai. Its original translation was "Chewing wax with a tadpole", and consumers' acceptance of the name of this beverage can be imagined.

In fact, many internationally renowned brands have successfully translated Chinese. For example, Procter & Gamble's Rejoice Shampoo has almost no transliteration, but it is very successful in free translation-consumers' expectations for hair are reflected in the difference between Rejoice and Rejoice, and they are extremely happy. Successful brand translation is of course the perfect combination of transliteration and free translation, and it can be freshly baked with a little polish in word selection. For example, Mercedes-Benz and Nike, the two Chinese translations highlight the speed of cars and the firmness of shoes respectively, which are very vivid. Lenovo should have a high reputation overseas. The word association is meaningless. It is a new word composed of two roots: music is taken from the original legend and is the English name of Lenovo in the past; On the other hand, Novo is a Latin root with new ideas and innovative significance. Therefore, the moral of the whole brand name is "innovative association".