The pure logo is an organic combination of English YI (pure pinyin) and FASHION (fashion), and its pronunciation is similar to Cantonese "pure". The overall shape also reflects the characteristics of the brand close to online fashion.

Sharein is a pure brand theme.

Pure and willing to share the most cutting-edge fashion information and trends with consumers through pure fashion clothes, social media, specialty stores and other channels; And through active interaction with consumers, the pure information of consumers will be shared with more friends. Whether traveling or working, you can share your joys and sorrows with each other anytime and anywhere and share your true self. Every day, more than 2 million consumers enter the pure world, have the latest fashion information and share pure fashion and happiness.