The Chinese meaning of logo is the foreign language abbreviation of logo or trademark, and is the abbreviation of logotype.

A logo is the iconic symbol of a brand or organization. It usually uses graphics, letters or glyphs to represent a company or brand. Logo: The word logo first appeared in Greek, which means "logic, principle or knowledge". It later evolved into an iconic symbol representing a corporate brand. Therefore, we can translate logo as "identity".

Trademark: A trademark refers to a sign used to identify and identify yourself on goods or services, and to distinguish your own consumer goods or services from those of others that are the same or similar to others. Therefore, a trademark can also be regarded as a kind of logo, and there is an inseparable relationship between the two.

Brand logo: In the field of marketing, people usually refer to logo as brand logo, because it can help people recognize and remember the brand, and establish a brand image in the market, thereby enhancing brand value.

Design pattern: From a design perspective, a logo can be understood as a pattern. It requires the perfect combination of various factors such as reasonable composition, color matching, and font selection to become an excellent design. .

Corporate image: When many companies design their own logos, they will carry out creative designs based on their own company's culture, values, business characteristics, etc. Therefore, a good logo can not only represent the company's brand image, but also show the company's personality and style.

Visual symbol: From the perspective of visual communication, a logo can be understood as a visual symbol. It not only covers textual information, but also conveys brand information through elements such as graphics and colors, so it can attract people's attention and memory of a certain brand.

To sum up, a logo is an iconic symbol that represents a brand, corporate image and trademark, and plays an important role in marketing. At the same time, as a visual symbol, it also requires excellence in design so that brand information can be better conveyed.