The 1980s was a new era for Hermès, which developed rapidly and unexpectedly. As the trend of wearing clothes that symbolize status has made a comeback, women are beginning to be keen on Kelly-style handbags. Its style was popular and named after the favorite of Princess Grace Kelly of Morocco, as well as leather products with bright colors and comfortable feel. Cashmere shawls, dazzling jewelry, silk ballet slippers and more.
Hermès business is booming. In terms of men's products, Hermès launches leather jackets with exquisite linings and decorations, tweed casual wear, vibrant sports coats and silk ties with fancy patterns. Later, Hermès added ceramics and crystal craft products. Today, Hermès has more than 3,000 varieties. Among them, the most famous and best-selling product of the Hermès brand is undoubtedly the scarf. The silk scarf worn by Queen Elizabeth II on the British postage stamp is a masterpiece of Hermès.
From 1997 to 2003, Belgian designer Martin Marugela served as the designer of Hermès and brought its elegant aristocratic temperament to the extreme.
In 1999, Hermès sold 35% of its shares to Jean Paul Gaultier Design Company. In 2004, Gaultier became the chief designer. One is an elegant, low-key century-old brand, and the other is an avant-garde design that likes to play fashion pranks like a naughty boy. This kind of cooperation is an adventure for Hermès, and a challenge for Gaultier. Facts have proved that the cooperation is successful. Gaultier injected fresh blood into Hermès, giving it a new interpretation while retaining the aristocratic atmosphere of Hermès.
It is worth mentioning that Hermès insists on not transferring its trademark production license rights, and the design and production of all products are completed in-house. This makes every product, whether it is a leather-covered notepad, a ceramic tea set, or a silk vest.
All have strict quality assurance. Hermès brand image is established on its consistent high-end, high-quality principles and unique French relaxed and romantic style. On this basis, and then integrating popular factors, this is the reason why Hermès products will always have charm.