In every corner of the world, in every city in China, we will often see an old man’s smiling face, gray beard, white suit, and black eyes. He will always be dressed like this, this is it. The smile is probably the most famous and expensive smile in the world, because this amiable old man is the sign and logo of the famous fast food chain "KFC" - Colonel Harland Sanders, and of course the creator of this famous brand. The fried chicken we eat at KFC today was invented by Sanders. From the original street shop to today's food empire, Sanders has gone through a bumpy entrepreneurial road. "Colonel Sanders" Harlan Sanders was born on September 9, 1890, in a farm near Henryville, Indiana, USA. The family is not very wealthy, but they are still doing well. However, when he was 6 years old, his father passed away, leaving his mother and three children to live a difficult life. In order to make a living, my mother had to take on many jobs outside. During the day, she had to go to the food factory to peel potatoes, and at night she continued to sew clothes for others. Naturally, she had no time to take care of the young children. As the eldest, Sanders shouldered the responsibility of taking care of them. Brothers and sisters share the important responsibility of mother. During the day, his mother was not at home, so little Sanders had to cook by himself. One year later, he learned to cook 20 dishes and became a well-known cooking expert. When he was 12 years old, his mother remarried, but the relationship between Sanders and his stepfather was not very good. When he was in sixth grade, he no longer wanted to study. The air at home was so stuffy that Sanders decided to go to work and change his environment. . He came to work on a farm in Greenwood. Although it was hard work, he could still maintain his personal food and clothing. Since then, he has changed countless jobs. He has tried almost any job. He has worked as a painter, a firefighter, sold insurance, and served as a soldier for a while. Later, he also obtained a correspondence law degree, which enabled him to work in the field of law. Sheriff of Little Rock, Kansas for a time. When he was 40 years old, Sanders came to Kentucky and opened a Kebin gas station. Because there were many customers coming and going to refuel, and seeing the hungry faces of these people who had traveled long distances, Sanders had an idea, why did I Why not make some convenience food to meet the needs of these people? Moreover, his craftsmanship is already good, and his wife and children often praise him. As soon as he thought of it, he cooked some daily meals in the small kitchen of the gas station to attract customers. During this period, Sanders launched his own specialty food, which was the prototype of the later world-famous KFC fried chicken. Due to its delicious and unique taste, the fried chicken soon received a warm welcome. Guests praised it and even some People come here not to refuel, but to eat the fried chicken from Kebin Gas Station. When he first started doing this, Sanders was trying to expand his gas station business, but now the reputation of fried chicken has exceeded the gas station. Due to the increasing number of customers, the gas station can no longer accommodate it. Sanders is here Across the street opened a Sanders restaurant specializing in his specialty - fried chicken. In order to ensure quality, Sanders put on an apron and started frying, and invested in expanding a large restaurant that can accommodate 142 people. In doing so, he created a rudimentary market for fried chicken. In the following years, while running the business, he studied the special ingredients for fried chicken (containing 11 kinds of herbs and spices, which make the skin of the fried chicken form a thin, almost unbaked shell, making the chicken moist and delicious. To this day) , this ingredient recipe is still in use, but the number of seasonings has increased to 40. And this is Kentucky's most important secret weapon, just like Coca-Cola's recipe. By 1935, Sanders' fried chicken was famous far and wide. In order to thank him for his special contribution to the state's food, Ruby Lafont officially awarded him the rank of Colonel of Kentucky, so people called him "Dear Colonel Sanders" until now after World War II. Although his business was good, Sanders was not satisfied with this achievement. He went a step further and built a motel next to the hotel. In this way, Sanders became the first motel before the famous Howard and Johnson Motel was built. A corporate conglomerate that integrates food, accommodation and refueling.

Since he was busy at work all day long, he had to find the only clean suit - a white palm suit, put on the black-rimmed eyes he had worn for many years, and appeared in front of the public. The image of a veteran Southern colonel cooking fried chicken soon attracted many reporters and TV hosts. The 70-year-old Sanders was surrounded by people clamoring to cooperate with him, and restaurant representatives who wanted to buy franchises were still swarming. And arrived. To this end, he built a school and asked these restaurant owners to come to KFC to learn how to operate a franchised fried chicken restaurant. In 1964, an investment group composed of John Brown, a 29-year-old young lawyer, and Jack Massey, a 60-year-old capitalist, were deeply moved by Sandoz's business. They wanted to purchase the project for US$2 million. The career was a considerable sum at the time. Although he was extremely reluctant to part with it, considering that he was already 74 years old, Sanders agreed and left the next career to the next generation. The Forever Image of KFC In everyone's eyes, retired Sanders should take a good rest, but this tireless old man has started another job. Since appearing on TV, his look has become KFC's unique registered trademark. When people see him, they will naturally think of Colonel Sanders' legendary experience and his always smiling appearance. For this reason, Sanders often joked: "My smile is the best trademark." Although he sold all the exclusive rights, but considering his huge reputation, these new owners paid Sanders a lifetime salary. , asked him to continue to serve as the spokesman for KFC Fried Chicken and promote it extensively. With the joining of enterprising new managers and the rapid development of the American fast food industry, Kentucky Fried Chicken has developed at an alarming rate. Over the next five years, sales grew by an average of 96% per year, reaching $200 million in 1976. In the same year, nearly 1,000 new stores were opened, most of which were franchised. In 1971, with the colonel's approval, Brown and Massey sold this potentially promising business to Huberline. At this time, KFC's annual turnover had exceeded US$200 million. Although KFC's business has changed hands and changed since then, the franchise method has not changed. Although there are more and more ingredients for fried chicken, it will always be based on the most classic 11 ingredients. Of course, its The image will always be that of Colonel Sanders, who is dressed in a white suit, has white hair, wears black-rimmed glasses, and is always smiling. Sanders' life is a typical American legend. He worked in various jobs, but he found the starting point of his career in the catering industry at the age of 40. After experiencing setbacks, he made a comeback at the age of 66. , recreated another glory. With his "franchise", today's KFC is the largest fried chicken chain group in the world. It can be said that Sanders devoted his whole life to KFC. Shortly before his death at the age of 90, Sanders traveled 250,000 miles every year to promote KFC fried chicken. His age and wealth did not affect his enthusiasm for work, and he still worked tirelessly to run his business. When people asked him why he still worked so diligently, Sanders replied: "More people get rusty from idleness than from exhaustion. If I ever get rusty from idleness, I will go to hell." In 1980, because Colonel Sanders died of leukemia at the age of 90. His body was laid in state at the State House. Although he left, the fried chicken business he founded has brought eternal charm to Kentucky. People may not know the geographical state of Kentucky in the United States, but they cannot help but know the name of Kentucky Fried Chicken. With a chicken, he changed people's eating world. Original and mysterious recipe Spicy chicken wings, original chicken nuggets, chicken drumsticks... Delicious, crispy and delicious fried chicken makes people have endless aftertaste and never get tired of eating it. In 1930, Sanders used 11 kinds of spices to prepare KFC all over the world. As KFC continues to grow and develop, these recipes are currently prepared through computers, and these 11 seasoning recipes worth millions of dollars are currently in a safe place in Louisville, in a bank safe, not for anyone. Known to the world.