Let's talk about the price factor first. As can be seen from the introduction of e-commerce, the low price is either because the factory sells directly or because the money from renting a physical store can be given back to consumers. What the seller said can be ignored. The original intention of buyers to shop online is also to be cheap. Otherwise, why is the business of e-commerce particularly prosperous when there is a promotion?
Let's talk about market expansion first. Just like I have always insisted that "e-commerce platform is advertising platform", people who do e-commerce have not really expanded their sales channels to the whole country or even the rest of the world, but because of various platforms, their advertisements have been seen by more people, so for a single product, the purchase demand has increased. Just buying demand, not consumption, because the increase of consumption depends on logistics. If it is an area where logistics cannot reach, it is useless for merchants to sell on the e-commerce platform.
Finally, talk about irrational consumption. Frankly speaking, the irrational consumption I want to talk about here refers to "buying products that you don't need or don't know the quality because of promotion". Friends who have bought things online may wish to consider it. How many things have you bought "for reserve"? How many people are "making do", although they are not satisfied. However, people buy again and again, and can only say that e-commerce has done a good job in stimulating irrational consumption.