The necessity of brand creation on Baidu Encyclopedia to increase the publicity of brand information

One of the important tasks of brand promotion is to establish and promote the company's brand on the Internet, and the offline presence of well-known companies Brands can be extended online. Online brand building is based on the construction of information content and through a series of promotion measures to achieve customer and public awareness and recognition of the company/brand. To a certain extent, the value of online brands is even higher than the direct benefits obtained through the Internet. With the advancement of the Internet process, the speed of online brand promotion is even more amazing! Xuntuike Media believes that Encyclopedia, as an authoritative website, is one of the main service platforms that provides reference data. It has received many recognitions over the years due to the accuracy of its content and rich entries.

1. The importance of Baidu Encyclopedia entries

No matter how Internet technology develops, data and information are essential. This is actually the content of professional knowledge. According to the detailed introduction of Xuntuike Media in the vertical field of network search expertise, Baidu Encyclopedia entries always maintain the advantages of credibility, fairness and high weight in terms of content, which are also the fundamental attributes of customer trust.

Today, big brands are gradually growing up from small brands. We can better understand the location of the outlet, seize every opportunity for continued growth in exposure, and support it with overall strength, making it easier to double growth.

2. Frequently Asked Questions about Creating Brand Entries in Baidu Encyclopedia

Before establishing brand entries, you should know what Baidu Encyclopedia service platforms are. Generally speaking, Baidu mainly includes Baidu Encyclopedia, Sogou Baidu Encyclopedia, 360 Baidu Encyclopedia and interactive Baidu Encyclopedia. One of the applications is Baidu Encyclopedia. Different service platforms have basically the same requirements for brand entries. Today, Xuntuike Media briefly introduced the operation process and precautions using Baidu Encyclopedia as an example.

(1) Prerequisites for establishing brand entries

Baidu Encyclopedia has regulations on the establishment of brand entries. The brand must have a domestic trademark certificate, otherwise it cannot be created.

(2) Content standards for brand entries

Baidu Encyclopedia’s requirement for each entry is to ensure the objectivity and fairness of the content, and that there is no advertising information. How do you view objective content? For example, "The so-and-so brand began in a romantic cottage in Paris, France. Welcome to the field of design concepts where public art and writing gather. Changed to an objective narrative, it becomes: the so-and-so brand began in Paris, France."

Brand entry content generally consists of three parts: overview content, basic information and article text. The overview is a short description of the overall brand content and must be equipped with a logo image (the resolution is no less than 320px*320px). Basically, the information column fills in the basic characteristics of the brand, including name, affiliation, industrial and commercial registration number, years of establishment, founder, brand spokesperson, values, etc.

The article can detail the brand's origin, development history, honors, product varieties, planning and promotion and other information, distinguish various contents according to the file directory, and add pictures, albums, etc. at a suitable location for you.

Special reminder that Baidu Encyclopedia is a content display platform, not a publishing service platform. All entries point out information involving third parties, such as honorary awards, brand spokespersons, etc. Authoritative Baidu news sources should be provided to prove. That is to say, some information points should provide a Baidu news source to test its authenticity, credibility and efficiency.

At the same time, Baidu news sources must meet the six elements of Baidu news sources (the six elements refer to reason, approval, conclusion, role, time, specific address). Reliable Baidu news sources include People's Daily, China Youth Network, etc. , to better demonstrate the credibility of Baidu Encyclopedia entries from Baidu news sources.

No matter how small an individual is, it has its own brand. Especially in today's era, people are more brand-conscious and recognize the brand no matter what product they buy or what service they choose.

There are many large and small brands on the market, but there are really not many brands that are really well-known and well-known by the public. If a brand does not even gain popularity, it is conceivable that it will fail. There are also very few users who pay for the brand. Xuntuike Media: If you want to promote your product online, you might as well create a branded Baidu Encyclopedia entry. Baidu Encyclopedia can increase brand awareness and reputation, create a good image in the market, and enhance user trust.