In today's domestic auto market, do consumers pay more attention to the appearance, configuration and quality of products, or the price? Is the cooler the appearance, the better? The lower the price, the better. In fact, cars, as large consumer goods, are more concerned about the comprehensive quality-price ratio of products. What is the quality-price ratio? Explain with the most intuitive discourse system at present, that is, products with external and connotation, referred to as explosions!
in Tibet, a phenomenal "big 7-seat full-scene SUV" has been sought after by local consumers. It has just won the award of "7-seat medium-sized SUV with high cost performance" in 221, and it is the first passenger car product of BAIC Ruixiang X5, which can satisfy the whole family's travel, flexible space and rich intelligent configuration. Although the listing time is not long, Beiqi Ruixiang X5 has been recognized by many Tibetan consumers. The reason behind it comes from BAIC Ruixiang's clear brand strategy, rapid channel layout and excellent product strength.
under the "four new" strategy, we witnessed the speed of Ruixiang
The Beiqi Ruixiang brand, which was officially released at the Chongqing Auto Show in June this year, has spread its own sales channels in southwest China, and even Tibet, which is located on the roof of the world, has planted a sales red flag. It is the "four modernizations" channel strategy formulated by BAIC Ruixiang, namely, modularization, flexibility, light weight and intelligence. According to local conditions, according to the characteristics of each dealer, the corresponding store building strategy is formulated quickly and flexibly, which helps the dealers to integrate the management of the process from signing the contract to realizing the store sales, so that the sales channels of BAIC Ruixiang can be quickly replicated and expanded, and the network can be quickly formed from point to line and then to surface.
At the same time, due to the special geographical environment and extreme bad climate in Tibet, there are higher requirements for the reliability and practicability of vehicles. Beiqi Ruixiang X5 has a large space comparable to that of a medium-sized SUV, with a length, width and height of 4788*1875*173mm and a wheelbase of 2815mm, which is 25mm longer than that of Highlander's 279mm. It provides two kinds of seat layouts, five seats in two rows and seven seats in three rows, and flexible seats can meet the needs of free adjustment of the interior space. Excellent power performance is also excellent, with 1.5T+6AT and 1.5T+6MT power options, the maximum power is 115kW and the peak torque is 215n m. With 18-inch whirlwind aluminum alloy wheels, it has abundant power and good passability, and can easily cope with various plateau road conditions. In addition, the excellent intelligent and safe configuration makes Beiqi Ruixiang X5 have more extraordinary strength, and the official guide price of 73,8-123,8 yuan has made Beiqi Ruixiang X5 gain market attention. Beiqi Ruixiang X5 attracts many local consumers with its excellent quality-price ratio, and gradually opens the Tibetan market.
It is understood that Beiqi Ruixiang Tibet Mingzhao Store has explored its own ideas in personalized service. In view of the actual situation that the Tibetan population accounts for 8% in the plateau area, it accurately understands the customer's demands, actively translates the product brochure into Tibetan, facilitates users to be familiar with product information, and provides services such as on-site test drive and car delivery for users in remote areas, continuously improving the customer experience, and earnestly practicing the concept of Beiqi Ruixiang to build a "brand of users in the new era". In just over a month, Beiqi Ruixiang X5 sold by Tibet Mingzhao has been recognized by Tibetan people, and the terminal sales have reached dozens. At present, Beiqi Ruixiang X5 Tibetan terminal market has been in a hot state, and it needs to be booked in advance to pick up the car smoothly.
accurate layout, no unprepared war
it is necessary to strike while the iron is hot. As a "brand of users in the new era", Beiqi Ruixiang pays attention to the insight of market users, and relies on the mature automobile industry foundation and perfect supporting industries in Chongqing and Hechuan District to provide consumers with higher quality products and services.
from the release of new brands to the launch of products, the "Ruixiang Speed" created by Beiqi Ruixiang in half a year is amazing. In addition to the new "four modernizations" channel strategy, Beiqi Ruixiang also has its own policy on channel mode, actively builds a smart channel mode, and realizes low-cost entry, high-efficiency operation and high-return operation of the channel with the principle of "low investment in a single store, high density of outlets and intelligent empowerment". Through differentiated positioning, complementary functions and online and offline integration, the core business and user experience can be continuously improved, and personalized and three-dimensional multi-functional services can be provided for users.
in the construction of service system, Beiqi Ruixiang will also "take customers as the center, data as the driving force, and IT as the contact point" to build a more perfect intelligent service system in the whole life cycle, which is not only a car enterprise that provides users with reliable and high-quality automobile products, but also an active participant and helper in leading the future, being close to users and entering users, and creating a better and happier life together with users.
as a new force of China automobile brand, I believe that Beiqi Ruixiang can better feel the higher demand of users for travel products in the new era background, not only making rapid efforts in the channel system, but also focusing on the needs of users, creating excellent quality and attracting more consumers' favor with good quality-price ratio.