"JASON WU" comes from the English name of the designer of this brand, which also contains a story: the brand promoter fell in love with the martial arts star JASON WU (so-called "Kung Fu Kid") who starred in TV series "Xiao Li Fei Dao", "Shaolin Temple" and "Grand Master" during his study, and since then, he has worshipped Jason Wu and used the English name "Jason Wu" as his idol Jason Wu. Therefore, when the respondent was a student, many people knew his English name was JASON WU, which has been used until now, so he directly used this English as the brand name when he founded the clothing brand.

the graphics in the trademark contain the meaning of the whole trademark: the design inspiration comes from the perfect combination of the queen who advocates freedom, the crown and the "W", because women all want to be the luckiest and happiest women in the world, wearing gorgeous clothes, a crown, a pearl necklace around their necks and a diamond ring on their hands ... The graphics and the words JASON WU in the trademark are mutually combined and set off, which are inseparable.