(1) Build an information platform to expand collaboration and exchanges. In view of the lack of contact and communication between rural brokers and the inability to obtain timely and accurate market information, the association has organized many groups to participate in exchanges and collaborations, and organized some members to go to various places to participate in national, provincial and regional agricultural expos, tea expos, Agricultural product fairs and promotion meetings to learn about market conditions. At the same time, we use the advantages of platforms such as "Guyu Network", "Zhejiang Agricultural Information Network", "Ningbo Agricultural Products Marketing Network", and "Cixi Agricultural Information Network" to publish relevant information of each member unit online, and form a team of correspondents and establish a mobile phone The information platform and QQ group release the production and sales status of association members, convey relevant policy information, market information and training information, and promote new varieties, new fertilizers, etc. Make full use of the Municipal Agricultural Products Exhibition and Exhibition Center, Yiguo Bar, Municipal Agricultural Products Production and Sales E-commerce and other platforms to achieve online and offline interaction. Since last year, we have planned the first Cixi Online New Year Festival, the 2014 Cixi Online Bayberry Festival, and cooperated with Taobao and JD.com. Cooperation with e-commerce companies such as Juhuasuan has achieved good results.

(2) Innovate marketing models and expand sales of agricultural products. The association actively explores the development of order farming and direct sales models of agricultural products and achieves results. For example, the chairman unit Zhejiang Haitong Food Co., Ltd. is an export-oriented agricultural product processing enterprise mainly engaged in fruit and vegetable processing, with an annual production capacity of more than 100,000 tons. It is a national leading agricultural enterprise. The company has established 14 franchised farms (professional cooperatives) in Cixi, Yuyao and other places to develop order farming. It purchases, processes and digests more than 400 million agricultural products a year, accounting for 45% of total external sales, ensuring stable agricultural production and increasing farmers' income. The governing unit Baolv Vegetable Professional Cooperative has opened two direct sales points of agricultural products in Ningbo City. The products of Huinong Fruit and Vegetable Professional Cooperative and Haitong Times Fruit and Vegetable Professional Cooperative directly enter more than 20 communities in Cixi urban area, providing residents with high-quality, fresh, green and safe products. The agricultural products have been recognized by the local party committee and government departments. In order to solve problems such as difficulty in selling agricultural products, the association actively explores new ways to build agricultural product circulation on the basis of encouraging members to establish brand awareness and strengthen the construction of independent brands, guide members to implement direct sales models such as agricultural supermarkets, agricultural batches, and farmers' cooperative docking, and explore the formation of The integrated operation of the "market agricultural leading enterprise production base" changes the original passive situation of relying solely on door-to-door purchases by merchants for export, and the pricing power is controlled by purchasing merchants, and reduces the cost of circulation links. Up to now, members of the association have created more than 30 agricultural product brands such as "Yida" and "Annong"; member units such as Huinong Fruit and Vegetables, Yida Poultry and other professional cooperatives have signed purchase and sales contracts with supermarkets, and their annual sales have exceeded 300 million. Yuan.

(3) Create characteristic professional cooperatives and give full play to joint advantages. In view of the loose connection among the cooperatives within the association and the "go it alone" situation caused by farmers who join the cooperative to operate on their own, the association, together with its governing unit Haitong Group and more than 40 farmers in the city, tried to establish the Municipal Sihai Agricultural Machinery Professional Cooperative to provide members with large-scale mechanized farming , harvesting, technology, maintenance, training and consulting services to solve the problems of members and large agricultural households such as high operating costs of large-scale mechanization and insecure technology, and to help provide professional plant protection services. The agricultural machinery service area is nearly 10,000 acres, and the cost is cheaper than the market price. 20. At the same time, in order to promote mutual help and mutually beneficial cooperation between farmers' professional cooperatives and farmers who join the cooperatives, the association has helped establish 16 farmers' professional cooperatives such as circulation-oriented, production and processing, social service, leading-driven, and local characteristics. For example, Baolv Vegetable Professional Cooperative, a governing unit of the association, initiated the establishment of a circulation-oriented cooperative - Lusheng Land Share Planting Professional Cooperative. 175 farmers in Sanjiangkou Village, Zhouxiang Town, became shares at a discount from their contracted land management rights, with a concentrated land size of 315 acres, and implemented the " With the operating model of "unified quality, unified standards, unified trademarks, and unified sales", it is expected that the annual vegetable sales revenue will exceed 4 million yuan, and the fixed return and secondary dividend income of members will far exceed ordinary land transfer, leasing and other income. .

Implement project-based and standardized management of agricultural projects applied by cooperatives, requiring cooperatives to compile project implementation plans based on their own actual conditions, focusing on advantageous industries, characteristic bases, leading products, etc., strengthen pre-, during, and post-event supervision, and promote cooperatives to become bigger and stronger. In recent years, 6 professional cooperatives in which the Municipal Supply and Marketing Cooperative has shares have successfully applied for the construction of 8 national agricultural comprehensive development projects, Ningbo smart agricultural machinery projects and quality park projects, and have strived for 6 million yuan in financial subsidies at all levels to support the development of professional cooperatives. Injected new vitality and motivation. The association also takes the initiative to serve as a good advisor to the leaders of the Municipal Supply and Marketing Cooperative. The Municipal Supply and Marketing Cooperative allocates 500,000 yuan every year for professional cooperative base construction, production and marketing docking, market development, e-commerce, and awards for excellence.

So far, 2 professional cooperatives among the members of the association have been awarded the title of "National Farmer Professional Cooperative Demonstration Cooperative", 16 professional cooperatives have been recognized as Ningbo city-level and above demonstration professional cooperatives, and 5 A professional cooperative was recognized as a model professional cooperative in Zhejiang Province.

(7) Pay attention to brand building and implement brand management. The association actively guides members to establish brand awareness. In the process of creating the brand, they actively participate in, coordinate relationships, be responsible for declarations, and perform various service tasks. To date, members of the association have created more than 30 agricultural products brands above the municipal level in Cixi. Haitong Group's "Kayizhi" and Baolv Fruit and Vegetable Professional Cooperative's "Annong" brands have become national agricultural products brands.