1. Cultural outlook

Chairman’s motto: The essence of corporate management is the management of financial figures.

Corporate vision: Create a new high-quality life.

Corporate mission: to improve the quality of life and build a first-class enterprise.

Corporate purpose: to promote sustainable profitability and long-lasting foundation of the enterprise.

Corporate customer perspective: Everything is based on customer success.

Corporate talent concept: integrity, pragmatism, professionalism and enterprising spirit.

Enterprise spirit: integrity, pragmatism and innovation.

Business goal: to build the first brand of pajamas in China.

Business rules: take talents as the foundation, market as the guide, and serve customers wholeheartedly.

Business philosophy: Conquer the world with integrity, defend the world with quality, and win the world with innovation.

Brand concept: China’s No. 1 pajamas brand that focuses on sleep quality

Advertising slogan: Looking good is not as good as sleeping well

2. Talent concept

1. Be honest and pragmatic, professional and enterprising

2. Respect knowledge and talents

3. Pay attention to employee growth, provide development space, and realize the value of life

3. Quality concept

1. Quality goal: the product passing rate reaches 100%

2. Rely on quality for development, use quality to expand the market, and seek benefits from quality

4. Marketing Concept

Segment the target market and meet customer needs better than competitors

5. Work Concept

1. At work Learn, make progress while learning, and constantly build an internal learning competitive environment to enhance vitality

2. As long as the mind does not slip, there are always more solutions than problems. 6. Values

Customer First

---Customers are the parents of food and clothing

Respect others and maintain Olinya’s image anytime and anywhere

Smile in the face of complaints and grievances, and be positive Actively solve problems for customers at work

In the process of communicating with customers, even if it is not their own responsibility, they will not shirk the responsibility

Think about the problem from the customer's perspective and adhere to principles. On the basis of this, both customers and the company are ultimately satisfied

Have advanced service awareness and prevent problems before they occur

Teamwork

---***Enjoy* **Duty, ordinary people do extraordinary things

Actively integrate into the team, be willing to accept help from colleagues, and cooperate with the team to complete the work

Actively express constructive opinions before making decisions and fully participate in team discussions; After making a decision, regardless of whether the individual has any objections, he must fully support it in words and deeds

Proactively share business knowledge and experience; proactively provide necessary help to colleagues; be good at using the power of the team to solve problems and difficulties

Be good at cooperating with different types of colleagues, do not bring personal preferences into work, and fully embody the principle of treating things rather than people

Have a sense of ownership, positively influence the team, and improve team morale and atmosphere

Embrace change

---Embrace change and be brave in innovation

Adapt to the company's daily changes and do not complain

In the face of change, Treat rationally, communicate fully, and cooperate sincerely

Be able to self-adjust to difficulties and setbacks caused by changes, and positively influence and drive colleagues

Be forward-looking at work and establish new methods , new ideas

Create changes and bring about breakthrough improvements in performance

Integrity

---honesty and integrity, candid words and deeds

Be honest and upright, and be consistent

Accurately express your opinions through correct channels and processes; express critical opinions while making corresponding suggestions

Do not spread unverified news, do not Discuss things and people irresponsibly behind their backs, and be able to guide them in a positive way, correct any opinions and feedback if they are correct, and encourage others if they are not

Be brave enough to admit mistakes, take responsibility, and correct them in a timely manner

Correctly and effectively stop dishonest behaviors that harm the company's interests

Passion

---Be optimistic and never give up

Like yourself At work, identify with Olinya's corporate culture

Love Olinya, take the overall situation into consideration, and not care about personal gains and losses

Facing daily work with a positive and optimistic attitude, when encountering difficulties and setbacks Never give up, constantly motivate yourself, and strive to improve performance

Always influence and drive colleagues and teams with a spirit of optimism and a belief in winning

Continuously set higher goals Goal, today's best performance is tomorrow's minimum requirement

Dedication

---Professional perseverance, excellence

Daily work, daily improvement, daily progress

Don’t put off today’s things to tomorrow, only do work-related things during working hours

Follow the necessary work procedures, and there will be no repeated mistakes caused by dereliction of duty.

Continuous learning, self-improvement, fully embodying results-oriented approach in doing things

Be able to correctly arrange work priorities according to priorities and do the right things

Six , Philosophy

Concentrate on bamboo fiber and Olinya wholeheartedly

Integrity-based, seize opportunities, innovative and pragmatic, lifelong learning

There are no wonderful details , there is no spectacular whole

Brand determines the "gene" and publicity promotes "development"

There is no management without numbers. Only digital management is scientific management

"Franchisees make money and consumers are satisfied" is the way to do business

Success is not accidental, failure is inevitable

7. Department Concept

Finance Department: Profit maximization, value maximization!

Commodity Center: lead the trend and grab the speed; seize the time and ensure the quality!

Planning Department: Analyze history and plan for the future!

Design Department: Condensation and innovation = unlimited!

Production Department: Create high-quality supply and create first-class quality!

Warehousing Department: meticulous and conscientious, united and collaborative, aiming for zero errors!

Quality Inspection Department: Quality is the primary productivity!

Sales Department: Today breaks through yesterday, tomorrow breaks through today!

Investment Department: Competition, Cooperation, Standardization, and Integrity!

Direct sales department: five-star team to create five-star sales!

General Manager’s Office: Do the right thing, do things right!

Human Resources Department: From ordinary to extraordinary, create brilliance with excellence!

Brand Department: Shape the corporate image and create a first-class brand!

Training Department: Teaching first, self-cultivation first!

Customer Service Department: Caring about customers, serving with heart!

………

Olinya image spokesperson

From 2009 to 2011, the famous intellectual host Chen Luyu served as the Olinya brand spokesperson