Why is there a bird in the logo design of Auchan supermarket?

Because Auchan usually chooses locations in underdeveloped areas, when the first store opened in France, a group of people came The sparrows came to support, so the bird was gloriously designed into the logo.

The "bird graphic" trademark is the product and service trademark of Auchan Group. Auchan Group invited CARRE NOIR Company to design the "bird graphic" product and service mark for it in 1984. Auchan Group has the right to use this pattern. Copyright;

The red bird is the national bird of France, and its Chinese name is Cardinal. Therefore, Auchan sells its own Auchan Cardinal Card.