There are genuine and fake tags for live broadcast products, so you need to identify them yourself.

To know whether Taobao Live brand products are genuine, we can first understand the operating mechanism of Taobao Live. If you want to activate Taobao live broadcast permissions on the Taobao platform, there are only two ways. One is to directly activate live broadcast permissions in the Seller Center in a Taobao store or Tmall store, and the other is to enable individuals to activate live broadcast permissions through a live broadcast organization.

If a merchant on the Taobao platform or a merchant on the Tmall platform has opened the live broadcast permission, then all the products sold in the live broadcast room will be the products sold in his own store. If an individual has opened Taobao live broadcast permission through a live broadcast organization, then the products sold in these live broadcast rooms are products from other Taobao merchants or the organization's own Taobao store.

Understanding the source of the products sold in Taobao Live broadcast rooms, we can know how to determine whether the brand products in Taobao Live broadcast are genuine. Now, most consumers have a good impression of the Tmall platform. This is because when merchants enter the Tmall platform, they need to provide very familiar corporate qualifications and brand authorization certificates. Therefore, the possibility of purchasing fake goods on the Tmall platform will be very low.

If it is other store products, you can see if the store has a brand authorization letter, because becoming a Tmall store requires more investment. Therefore, some Taobao stores will not open Tmall stores even if they meet the qualifications. Except for the products in Tmall stores, which can be guaranteed to be authentic, if other stores sell branded products, there is no guarantee that they are authentic. Therefore, whether the flash sale products in the live broadcast room are genuine or not depends on the source of the product link.

In general, Taobao brand live broadcasts are genuine, but you have to make sure it is the brand’s official live broadcast room and don’t go to the wrong door. There are basically no fakes in brand live broadcast sales.

In fact, as far as the tag is concerned, the only authenticity is that it is really customized by the trademark holder. The fake ones are not customized by the trademark holder, but put the trademark on the clothes produced by themselves.