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When transferring a trademark, do I need to ensure the quality of the product or service?

Nowadays, there are many examples of companies purchasing registered trademarks. Since the main way to save time and money is to transfer a registered trademark to your own company through purchase, many companies transfer other registered trademarks to their own companies for use in order to enter the market as quickly as possible. However, there are many details involved in trademark transfer, because during the trademark transfer process, some terms and categories between the two parties are signed in the form of a contract. If the contract is not performed, it will be a typical breach of contract. When transferring a trademark, do I need to guarantee the quality of its products or services?

To understand this content, you must first understand the contents of the trademark transfer contract, including: the parties to the contract should be enterprises that enjoy the exclusive right to trademark according to law; the basic information of the trademark; the licensing status of the trademark right; the trademark right The rights of the transferee after the transfer; the nature of the transfer of trademark rights; the time of transfer of trademark rights; the fees and payment methods for trademark transfer; trademark transfer procedures; product quality assurance; confidentiality obligations of both parties; liability for breach of contract; dispute resolution clauses and laws Terms apply.

As can be seen from the above information, when we transfer someone else's registered trademark, we need to ensure the service and quality of the products contained in the trademark. The transferor of trademark rights requires the transferee to ensure that the quality of the products or services marked by the trademark is not lower than the transferor's original level, and to ensure that the products or services are in line with the transferee's business scope. The transferor shall provide relevant samples and technology to the transferee Information and guidance on the manufacture of such goods.

If you buy someone else’s trademark, but you don’t know much about the service categories related to the other trademark, you have the right to ask the original trademark holder to explain and help with the existing products and services, which is also the trademark buyer. One of the rights, if the company urgently needs an influential trademark in the market, it is recommended to choose to transfer the trademark, but if the company wants to obtain a brand new trademark, it can choose to register the trademark. If you want to own a trademark, you can consult Bajie Intellectual Property Trademark Transfer Network.