The name of an enterprise consists of administrative division+font size+industry characteristics+organizational form. The store name has been approved in the local cities and counties, and others in the same industry can no longer use the same or similar store name as you. But in the wild, it is unprotected. For example, I can open a Nanjing XX massage shop with the same name as you in Nanjing. If you register the trademark of Type 44 Massage Service (440086), it will be protected nationwide. It will be convenient for you to open a chain store in other places to become bigger and stronger in the future. So you have to get the license first, then mark the trademark, serve with your heart, and do better and better!